The Customer Journey to Online Purchase

TMO Group

We all like interactive web pages. They’re fun to use, and they are effective examples of content marketing. So, we are always impressed when we find really cool ones. This particular interactive web page is part of the Tools section of Think with Google, and it’s called The Customer Journey to Online Purchase. The tool …

3 Ways To Increase Customer Conversions Today

TMO Group

We have yet to meet an online retailer who wants to convert LESS.  But if somehow that is you, then you can skip this blog post. However, if you are looking for tangible ways to boost sales, here are three action items to kickstart your quest for conversions today. 1) Promote your highest-converting products. According …

Why Amazon Beat Wal-Mart in eCommerce Field

TMO Group

There is no doubt that Amazon is the lord of online retailing. According to the data released last month, although the total earning of Wal-Mart is 5 times more than Amazon, the market value of Amazon has exceeded the Wal-mart. In order to exceed Amazon, Wal-mart has poured tons of money which is used to …

6 Simple Ways to Improve the UX of the Website

TMO Group

By now, you’ve probably been told more times than you care to remember about the importance of a positive user experience on your website. It truly is a make-or-break element of effective digital marketing, affecting consumer perceptions of your brand, traffic, conversions, and search engine rankings. If you’ve taken the time to survey customers about …

8 Reasons Why Your Website Is Scaring Customers Away

TMO Group

Ever wondered if your website is scaring your customers away? In the former days a customer remained on a website until he or she received the information they were looking for. Owing to the digital age now everyone has unlimited options and very less time. So if you are not giving them what they want …

Will HTML5 Be the Enemy of Mobile Applications?

TMO Group

The concept of “Application” may be changed in the future. And maybe in one day, we don’t need to visit app stores, no matter Apple or Google. What we need to do is to click a link, and then the “Application” will be launched. Do you think it is amazing? Actually, some of them has been …

How to Align Ecommerce Strategy with Gamification Techniques

TMO Group

Gamification has long been part of the daily shopping experience. Leading brands like Nike, Coca-Cola and Perrier understand the effect that entertaining shopping experiences have on customers, as do e-commerce brands Amazon, Ebay, and Zappos. Many companies employ game experiences to capitalize on the six basic elements of human nature: desire, incentive, challenge, achievement/reward, feedback, …

How to Double Your eCommerce Website Revenue in Few Days

TMO Group

Thanks to the rapid development of the Internet, more and more offline retailers make an eCommerce strategy in order to get more revenue by developing their own eCommerce website. To be honest, a successful eCommerce website need not only need a well-designed and high performance website, but also need to balance marketing campaign based on consumers. The …

4 trends will change the industry rules of eCommerce

TMO Group

The development of eCommerce enterprises is tied to a good eCommerce sales strategy. But sales cannot solve everything. Thankfully, many eCommerce enterprises have already change the module from “buy-sale” to “client-participation”. Basically, the success of eCommerce not only depends on sales column, but also the conversion of loyal customers. The following 4 trends are talking …

4 Critical Trends For the Website Layout

TMO Group

If you are looking for some new trends of website design, there is no doubt that the layout and structure are changing unpredictable. In fact, the new standard is nothing. In this article we’ll talk about some interesting website layouts, which can inspire your web design. Split screen Some websites use some vertical lines to …