April 2023 – TMO Group, in collaboration with UK consultancy Brand Catalyser, offers tailored eCommerce data analysis and marketing consulting services for Sanofi, and a service agreement has been signed. Established in 1973 and headquartered in Paris, France, Sanofi is one of the world’s largest pharmaceutical companies, specializing in the research, development, production, and sale …
For a long time, brands may have had concerns about whether Magento/Adobe Commerce is suitable for the Chinese markets. However, many international brands such as Microsoft have proven otherwise by applying the structure in China, building popular eCommerce websites. In addition to common localization features such as language, payment, social media, logistics, and promotion, this …
Many international well-known brands opt for Adobe Commerce/Magento to create their own independent e-commerce platforms and expand their reach in the Chinese market, in addition to mainstream domestic e-commerce platforms like Taobao and JD.com. These international brands follow a “Glocal” strategy (Global + Local) that focuses on global localization. In creating a unified global brand …
It is not uncommon to have one of the requirements for the eCommerce project to have it launched “as soon as possible”. “Yesterday”, as more anxious to launch would put it. Obviously, that’s not something we can do, (until we here at TMO Group get our hands on a time machine, at least), but realistically, …
This article continues our recent focus on the Philippines, from general insights and analysis to a look at the most popular eCommerce platforms in the country. Filipino Consumers The Philippines is home to a young and tech-savvy population with a cultural identity all their own. The Philippine melting pot infuses the local population with a …
Growth is speeding up in the Philippine eCommerce sphere. Therefore, the battle between B2C platforms is becoming more important. Likewise, the rewards for success are getting bigger. And a very small group of platforms enjoy the lion’s share of these rewards. In fact, just four platforms make up more than 90% of net traffic. In …
In this article we take a look at the Philippines, its fast-growing eCommerce market, and the state of logistics in the country. An Intro to the Philippines Though an important and prominent part of Southeast Asia, the Philippines is a country not quite like any other. A hugely diverse range of influences make up the …
More and more brands are looking to expand their business abroad. Especially now, at a time when brands with international reach are doing better at weathering the Coronavirus storm. We can see that brands that operate in multiple market can spread and reduce the risks from national crises. Thailand is one of the larger, more …
An Introduction to Vietnam Vietnam is a nation of more than 98 million people that borders China,Laos, and Cambodia, and is close to Indonesia, the Philippines, Malaysia, and Thailand. A member of the Association of Southeast Asian Nations (ASEAN) since 1995, Vietnam has enjoyed positive trade links and incentives with its fellow members in the …
“How well is your business doing?” – if you don’t have a specific numerical answer to this question, you probably need to brush up on the basic analytics for eCommerce. Analytics is not just an indicator of the current health of your eCommerce enterprise. It is a powerful way to diagnose any issues you may …