Guide to B2B SEO in China

TMO Group

This article is written and published in April of 2022. We plan to come back to this topic regularly, updating it at least once a year. Search Engine Optimization is a weighty part of any marketing strategy. While there are enough materials about SEO for B2C to guide you, for a B2B project things might …

What is Database Integration? How to Use it in eCommerce?

TMO Group

Database integration (sometimes also referred to as data integration) is a relatively new technological process that plays a bigger and bigger role in successful online enterprises, including eCommerce. Even if up till now you didn’t have a need to know what it is, let alone actually do it – quite probable this is something you …

How to Sell in China with Tmall Global. Overview

TMO Group

This post was updated in March 2022. Have you always wanted to expand your business in China? This article will explore the opportunities for your organization to drive your sales in China through one of the biggest sales channels for cross-border eCommerce: Tmall Global. Tmall vs Tmall Global The Chinese cross-border eCommerce market is not particularly fragmented. …

Payment in eCommerce: 9 tips for smooth checkout experience

TMO Group

Imagine a customer landing on your eCommerce website. First impression is quite good – interesting, but not outlanding design, beautifully picked colors, enticing images. It gets better as the customer continues. The navigation quickly takes them to exactly the page they need. Product images show exactly the qualities that the customer likes without the aftertaste …

B2B Live Streaming in China. Ultimate guide to a successful broadcast

TMO Group

In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …

GOED 2022: TMO’s presentation on Chinese eCommerce consumers on Health Supplements – Omega-3 market

TMO Group

TMO Group’s Jing Zhou talks about Chinese consumers at annual Omega-3 event Omega-3 is one of the hottest topics in the Health Supplements industry. Hundreds of manufacturers are offering Omega-3 based products, millions of people taking those supplements to improve their health and well-being. During 3 days in February 2022, many leading health supplements professionals …

China Bonded Warehousing and Cross-border eCommerce Tax Reform

TMO Group

The original version of this article was written in 2018. We monitor the situation with the bonded warehouses in China, keeping this material up to date. Latest version was updated in February 2022. It’s never been easier to sell to China from abroad than now. The Chinese government has made a concerted effort to simplify …

Top 5 Chinese Cross-Border eCommerce Platforms in 2022

Thomas Price

We have published the first version of this article in the beginning of 2020, not too long after China’s new eCommerce Law went into effect in 2019, when all the major cross-border eCommerce platforms have finished their transition to full compliance. Since then we have been updating this post yearly, tracking the changes that happened …

5 China Cross Border eCommerce Myths

TMO Group

The cross-border eCommerce market is growing in many countries, especially in countries in South East Asia, China and India. There are more and more solutions and services for merchants, entry thresholds getting lower and lower. Yet, when it comes to actually starting a cross-border eCommerce business, there is still an air of insurmountable challenge, of …

What is the Most Important Thing in UI/UX Design?

TMO Group

The answer is USERS. You need to research your users. Every now and then, companies contact agencies like TMO Group asking to help them figure out why their new website or new app is failing. They have spent so much time and money on this project to make it look good – the fact that …