This article is based on the Southeast Asia health supplement Outlook, a free PDF published by TMO Group in 2023. The outlook is based on data we collected in June 2023 from approximately 120,000 SKUs on Shopee and Lazada —two leading eCommerce platforms in the region. It provides insights into the market structures, category analysis, …
Research data released by Tmall shows that functional food is expected to reach a market size of 500 billion yuan in the next few years. In light of this, the “2023 Functional Food Industry Conference” hosted by Foodmate was held in Shanghai from September 6 to 9. With the theme of “Technological Innovation Based on …
In 2022, China’s health product market reached 334 billion yuan, with average per capita consumption reaching $37.2 USD. This makes China rank 51st globally. However, sales channels for health product has varied a lot in recent years. The proportion of direct sales has decreased from 28.9% five years ago to 17%. In light of this, …
In recent years, along with consumers’ awareness on intestinal health and immune system upgrades, probiotic nutritional supplements have become a popular choice. Not only is the development of probiotic strains a hotter topic, but the application scope of probiotics is also gradually breaking through the barriers of categories. On June 20, 2023, the “Probiotics 2023 …
Direct selling is a business model that involves person-to-person selling. In the Chinese Direct selling market, only single-level sales are allowed, and multi level marketing, which is recognized in Western markets, is prohibited. In recent years, the traditional direct selling model has gradually integrated online platforms and social media, bringing new development paths for direct-selling …
It has been about 33 years since direct sales entered China in the early 90s. It was a tumultuous journey, with multiple ups and downs — from legal crackdown and strict legislation on one side to explosive growth and the “golden decade” of direct sales on the other. The latest development came in 2019 in …
April 2023 – TMO Group, in collaboration with UK consultancy Brand Catalyser, offers tailored eCommerce data analysis and marketing consulting services for Sanofi, and a service agreement has been signed. Established in 1973 and headquartered in Paris, France, Sanofi is one of the world’s largest pharmaceutical companies, specializing in the research, development, production, and sale …
For a long time, brands may have had concerns about whether Magento/Adobe Commerce is suitable for the Chinese markets. However, many international brands such as Microsoft have proven otherwise by applying the structure in China, building popular eCommerce websites. In addition to common localization features such as language, payment, social media, logistics, and promotion, this …
Many international well-known brands opt for Adobe Commerce/Magento to create their own independent e-commerce platforms and expand their reach in the Chinese market, in addition to mainstream domestic e-commerce platforms like Taobao and JD.com. These international brands follow a “Glocal” strategy (Global + Local) that focuses on global localization. In creating a unified global brand …
It is not uncommon to have one of the requirements for the eCommerce project to have it launched “as soon as possible”. “Yesterday”, as more anxious to launch would put it. Obviously, that’s not something we can do, (until we here at TMO Group get our hands on a time machine, at least), but realistically, …