Direct Sales in China in 2024: Market Overview, Top Companies, Trends

TMO Group

It has been almost 34 years since direct sales entered China in the early 90s. It was a tumultuous journey, with multiple ups and downs–from the legal crackdown and strict legislation on one side to explosive growth and the “Golden Decade” of direct sales on the other. The latest development came in 2019 in the …

Hot trends in Southeast Asia health supplement eCommerce market

TMO Group

This article is based on the Southeast Asia health supplement Outlook, a free PDF published by TMO Group in 2023. The outlook is based on data we collected in June 2023 from approximately 120,000 SKUs on Shopee and Lazada —two leading eCommerce platforms in the region. It provides insights into the market structures, category analysis, …

TMO Group shared eCommerce data insights at 2023 Functional Food Conference

TMO Group

Research data released by Tmall shows that functional food is expected to reach a market size of 500 billion yuan in the next few years. In light of this, the “2023 Functional Food Industry Conference” hosted by Foodmate was held in Shanghai from September 6 to 9. With the theme of “Technological Innovation Based on …

Overseas health supplement market in China in 2022-2023: Tmall sales analysis

TMO Group

In recent years, with the improvement of the health literacy level of Chinese residents year by year, and the influence of the epidemic, the public has paid more attention to personal health. Taking health supplements has gradually become a living habit for many people and therefore, consumers’ demand for health supplements is also further expanding. …

China’s Biggest Health Supplements Winners on 6.18 2023 (with historical data)

TMO Group

The first “618” shopping festival in post-pandemic China gained high expectations with nationwide consumption recovery. Although downsizing is still a hot topic, big promotions during the shopping festival are driving consumers’ interest in hoarding goods, especially high-priced essential items. We’ll analyze for you the overseas health product eCommerce market during the 2023 June 618 promotion, …

New Products Trends from Leading Direct Sales Companies in China

TMO Group

In 2022,  China’s health product market reached 334 billion yuan, with average per capita consumption reaching $37.2 USD. This makes China rank 51st globally. However, sales channels for health product has varied a lot in recent years. The proportion of direct sales has decreased from 28.9% five years ago to 17%. In light of this, …

TMO Group Presented at Probiotics 2023 International Industry Conference

TMO Group

In recent years, along with consumers’ awareness on intestinal health and immune system upgrades, probiotic nutritional supplements have become a popular choice. Not only is the development of probiotic strains a hotter topic, but the application scope of probiotics is also gradually breaking through the barriers of categories. On June 20, 2023, the “Probiotics 2023 …

Digitalization, Retailization, and Multi-channel Trends in China Direct Selling Industry

TMO Group

Direct selling is a business model that involves person-to-person selling. In the Chinese Direct selling market, only single-level sales are allowed, and multi level marketing, which is recognized in Western markets, is prohibited. In recent years, the traditional direct selling model has gradually integrated online platforms and social media, bringing new development paths for direct-selling …

2022 China Health Supplements Market: Monthly Updates

Jing Zhou

It’s been almost 2 years since TMO debuted our first Data Pack series in 2020, which focus on the China Cross-border Health Supplement market, covering key data like China’s best-selling supplements each month. It’s been a great success so far and building on that success, we’re continuing to launch new Data Packs for this market …