In the last few years, the June 18th shopping ‘holiday’ (also known as 6-18) has burst onto the Chinese shopping calendar, second only in importance and sales to ‘11-11.’ It has grown into such a big online shopping event across the whole of China that sales begin around a month before the big day, with …
The onset of the COVID-19 pandemic in early 2020 saw a surge of interest in health supplement products in China, with people looking to boost their immune systems and to try and keep as healthy as possible. 18 months on, China has largely returned to normal, but sales of health supplements have remained strong. June …
Last year TMO debuted our first Data Pack series, focusing on the China Health Supplements market. It’s been a great success, covering key data like China’s best-selling supplements each month! (In case you missed it, here’s our wrap-up of the China Health Supplements market in 2020). Building on that success, we’re continuing to launch new …
LifeVantage, a leading American health supplements brand, set out to conquer the Chinese market using a cross-border eCommerce model. From an early stage, the company knew that the keys to success would be quickly grabbing consumer attention, cultivating brand loyalty, and laying out a sales strategy that was optimized for the local market. However, LifeVantage …
Last year, TMO launched our China Cross-Border Health Supplements Data Pack series. And what a first year it turned out to be! 2020 was obviously tumultuous for most people and industries around the world. But for eCommerce and Health Supplements, it was a year where crisis begat opportunity. More and more consumers looked online to …
Double-Eleven (or Singles Day) on November 11th is the world’s biggest sales festival, and we’ve gathered Double-Eleven sales data from the entire month to break down for you in our China Health Supplements and Makeup Data Packs. Below we’ve included a sneak peak from what you can expect from each. Double-Eleven Sales Data: Health Supplements Overall, …
Ratified at the start of this year, China’s new law governing cosmetics products, including cross-border cosmetics, will come into effect at the beginning of 2021. The Cosmetic Supervision and Administration Regulation (CSAR) will replace the current Cosmetic Hygiene Supervision law. In this article we take a look at some of the features of the new law, and …
This week marks the launch of TMO’s Cosmetics Industry Report. Earlier this year saw the success of our Health Supplements Industry Report (and the subsequent monthly Data Pack series!). Now, we’ve turned our attentions to another hot industry on the rise in China. This report not only contains data from trusted sources and prominent research …
Background Alibaba data shows that the penetration rate of Tmall merchant live-streaming during fiscal year 2019 reached 50%. Meanwhile, the gross merchandise volume (GMV) of live-streaming on Taobao exceeded 100 billion RMB. The penetration rate for merchants selling beauty products was particularly high. During the 618 sales in 2019, 80% of Tmall beauty and cosmetics …
China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …