B2B eCommerce in Phases: Starting Your Digital Transformation Journey

Thomas Price

In this era when so much of our buying and selling is done online, B2B digital transformation has become an attractive option for many enterprises. With the impact of CoViD-19 this past year, the importance of the Internet to business has never been more clear. But how does an offline B2B enterprise go online? What …

4 Ways to Develop a B2B Website for Lead Generation

TMO Group

As the name suggests B2B websites are used for the transactions between businesses to business. But unlike business-to-consumer (B2C) and business-to-government (B2G), B2B companies have to create a professional persona that is both attention-grabbing and sales-ready if they hope to successfully pitch and sell their products to other businesses.Generating leads and improving the quality of …

Using Magento2 to Enhance B2B eCommerce Development: Key Features

Thomas Price

Beyond its many applications in B2C eCommerce, Adobe Commerce (formerly known as Magento 2) has also made great strides into the field of B2B. Here, we’re going to break down the most important features of Adobe Commerce for B2B eCommerce, providing ideas and insights for B2B brands’ digital transformation. Key Features Adobe Commerce B2B Tiered …

B2B eCommerce: 6 Steps to Drive Sales and User Engagement

Thomas Price

Digitalization is becoming increasingly popular, and millennial users have steadily become the new backbone of B2B procurement. Meanwhile, traditional manufacturing has awoken to the possibilities and opportunities presented by B2B eCommerce. But as B2B eCommerce becomes increasingly mature and content increasingly professional, how can companies best seize these business opportunities and drive sales? Here we …

B2B eCommerce Website Development 2019: Key Features

Thomas Price

Today, many manufacturers consider setting up a B2B eCommerce website to be a vital part of the digital transformation process, and so B2B eCommerce web development has quickly become a hot topic. In the last B2B article, we mentioned that 78% of B2B multinationals engage in online sales, and most of the remainder that have …

B2B/B2b eCommerce In-Depth: B-to-Big-B VS B-to-Small-B

Thomas Price

B-to-big-B and b-to-small-B (B2b) eCommerce are both crucial to the digital transformation of traditional manufacturing companies. B2b eCommerce features at the early stages of the transformation process, suitable for starting small with lower volume clients and pushing manufacturers towards process automation and standardization; B2B, meanwhile, is a constant once transformation has been achieved, enabling manufacturers …

2019’s Latest B2B eCommerce Trends: Staying Competitive and Stimulating Growth

Thomas Price

In 2019, we’re seeing more and more B2B players turn to the online sphere for their product search, research and purchasing needs, and as a result the complexity of B2B eCommerce transactions has continued to rise. The ranks of B2B buyers and sellers are swelling with millennials, who expect a fully digitally optimized buying and …

How Swarovski and other brands make their B2B eCommerce websites?

TMO Group

All of us are perhaps familiar with the B2C eCommerce user interface (UI) / user experience (UX) design since it surrounds us every day and everywhere. All websites and app endeavor to provide the best UI / UX design to provide the most pleasant shopping environment and thus maximize the conversion rate. On the other …

Words from B2B eCommerce Platform Developers: PaaS Is The Way to Go

TMO Group

The key to success for not only eCommerce, but any business is to make every single customers feel special and cared for. Hence, customization is a must for every eCommerce business, since it will make different eCommerce customers comfortable. To provide your eCommerce customers with a fun, personalized user experiences, which cloud-based software option will …

Think Like B2C: 3 Lessons B2B Sellers Can Learn from B2C in 2016

TMO Group

B2B and B2C marketers are selling products to very different groups of customers, so naturally they tend to adopt different strategies to improve their business. However, there is in fact a lot that the two different styles of marketers can learn from each other. When it comes to 2016, there are three major things that B2B …