Guide to B2B SEO in China

TMO Group

This article is written and published in April of 2022. We plan to come back to this topic regularly, updating it at least once a year. Search Engine Optimization is a weighty part of any marketing strategy. While there are enough materials about SEO for B2C to guide you, for a B2B project things might …

4 Major Areas B2B eCommerce in China should focus on

TMO Group

B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …

Improving B2B eCommerce Experience with B2C features

TMO Group

Imagine a successful B2C eCommerce website: personalized content, articles and reviews, social subscriptions and creative promotions – all fine-tuned to gently but firmly guide a potential customer to making a purchase. Now think of a B2B eCommerce website (maybe you can even recognize your website): long spreadsheets of technical parameters; design and experience, optimized for …

B2B Live Streaming in China. Ultimate guide to a successful broadcast

TMO Group

In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …

5 Reasons for B2B Businesses to use eCommerce

TMO Group

Should your business use eCommerce? The question seems to have an obvious answer (“yes!”) for most B2C businesses, but what about B2B? It still can be a subject of many debates – when it comes to B2B, there are a number of issues that stand in the way of this fundamental element of digital transformation. …

TMO Group and Adobe join forces to further Henry Schein’s digital transformation

TMO Group

Drawing a blueprint of a successful pharmaceutical B2B eCommerce In this post we’d like to express our warmest congratulations to Henry Schein and their Chinese B2B eCommerce project. TMO Group was happy to participate in the inaugural event in the First Hemao Mall in Guangzhou, where the successful launch of the new platform hshemao.com has …

B2B eCommerce Series 2: Assessing Digital Maturity for B2B eCommerce

Rick O'Neill

In article 1 of our 8 part series on conducting B2B eCommerce in China, we looked at digital transformation. In this article, we look at how companies can assess their digital maturity when embarking on B2B eCommerce. According to a recent survey that TMO Group conducted among eCommerce professionals, most respondents believe that digital transformation …

B2B eCommerce Series Part 1: Digital Transformation in China

Rick O'Neill

The B2B eCommerce market in China has grown significantly in recent years, and it is showing no signs of slowing down. Indeed, there has no better time to enter the market. As a digital commerce solution provider. TMO Group has more than 10 years of experience in helping companies implement eCommerce. We have discovered from …

B2B eCommerce in Phases: Starting Your Digital Transformation Journey

Thomas Price

In this era when so much of our buying and selling is done online, B2B digital transformation has become an attractive option for many enterprises. With the impact of CoViD-19 this past year, the importance of the Internet to business has never been more clear. But how does an offline B2B enterprise go online? What …