B2B eCommerce Series Part 3: How to Leverage Your Digital Assets in B2B eCommerce

Rick O'Neill

In part two of our eight part series of digital transformation in B2B eCommerce in China, we discussed how companies in the field can assess their level of digital maturity, and how COVID-19 has rendered it necessary, (if it wasn’t already before the pandemic), for companies to ramp up their digitalization efforts in order to …

B2B eCommerce Series 2: Assessing Digital Maturity for B2B eCommerce

Rick O'Neill

The post-pandemic era has created unprecedented digital development opportunities for companies in the B2B eCommerce field. In our first of eight articles on the topic, we looked at how the pandemic has helped to accelerate digital transformation, but what about digital maturity?  Firstly, let’s differentiate these two terms. While they may be used interchangeably, and …

B2B eCommerce Series Part 1: Digital Transformation in China

Rick O'Neill

The COVID-19 pandemic that struck the globe in 2020 caused B2B companies worldwide to press the pause button. For those that rely heavily on offline transactions, the effects of the pandemic have been particularly stark. It’s fair to say that, with offline channels hindered, the pandemic has accelerated the process of B2B eCommerce companies’ digital …

B2B eCommerce in Phases: Starting Your Digital Transformation Journey

Thomas Price

In this era when so much of our buying and selling is done online, B2B digital transformation has become an attractive option for many enterprises. With the impact of CoViD-19 this past year, the importance of the Internet to business has never been more clear. But how does an offline B2B enterprise go online? What …

4 Ways to Develop a B2B Website for Lead Generation

TMO Group

As the name suggests B2B websites are used for the transactions between businesses to business. But unlike business-to-consumer (B2C) and business-to-government (B2G), B2B companies have to create a professional persona that is both attention-grabbing and sales-ready if they hope to successfully pitch and sell their products to other businesses.Generating leads and improving the quality of …

Using Magento2 to Enhance B2B eCommerce Development: Key Features

Thomas Price

Beyond its many applications in B2C eCommerce, Adobe Commerce (formerly known as Magento 2) has also made great strides into the field of B2B. Here, we’re going to break down the most important features of Adobe Commerce for B2B eCommerce, providing ideas and insights for B2B brands’ digital transformation. Key Features Adobe Commerce B2B Tiered …

B2B eCommerce: 6 Steps to Drive Sales and User Engagement

Thomas Price

Digitalization is becoming increasingly popular, and millennial users have steadily become the new backbone of B2B procurement. Meanwhile, traditional manufacturing has awoken to the possibilities and opportunities presented by B2B eCommerce. But as B2B eCommerce becomes increasingly mature and content increasingly professional, how can companies best seize these business opportunities and drive sales? Here we …

B2B eCommerce Website Development 2019: Key Features

Thomas Price

Today, many manufacturers consider setting up a B2B eCommerce website to be a vital part of the digital transformation process, and so B2B eCommerce web development has quickly become a hot topic. In the last B2B article, we mentioned that 78% of B2B multinationals engage in online sales, and most of the remainder that have …

B2B/B2b eCommerce In-Depth: B-to-Big-B VS B-to-Small-B

Thomas Price

B-to-big-B and b-to-small-B (B2b) eCommerce are both crucial to the digital transformation of traditional manufacturing companies. B2b eCommerce features at the early stages of the transformation process, suitable for starting small with lower volume clients and pushing manufacturers towards process automation and standardization; B2B, meanwhile, is a constant once transformation has been achieved, enabling manufacturers …

2019’s Latest B2B eCommerce Trends: Staying Competitive and Stimulating Growth

Thomas Price

In 2019, we’re seeing more and more B2B players turn to the online sphere for their product search, research and purchasing needs, and as a result the complexity of B2B eCommerce transactions has continued to rise. The ranks of B2B buyers and sellers are swelling with millennials, who expect a fully digitally optimized buying and …