It’s never been easier to sell to China from abroad. The government has made a concerted effort to open up processes and make clear pathways to facilitate this. Today, cross-border selling via eCommerce is fairly mature and multiple ways to expedite traditional processes are now available. Of these, the bonded warehouse model is particularly tempting for its convenience and modest cost – in addition to associated tax reductions. In this article, we break down the realities of using this model to sell your products in China from overseas.
China Logistics Infrastructure
In the past, an underdeveloped and inefficient logistics infrastructure brought great challenges to any foreign merchant wishing to sell in China. However, more recently the explosive growth of eCommerce and the government’s series of five year plans have resulted in huge advances in Chinese infrastructure. Today, China has a modern logistics infrastructure including more than 230 airports and an extensive high-speed rail network. Additionally, the government is setting up an ever-expanding range of officially designated National Logistics Hubs. 23 had been introduced as of 2019, and the government intends to bring this number to 30 in 2020, and to 150 by 2025.
Foreign merchants hoping to sell to China today must be aware that Chinese consumers have grown accustomed to and expect reliable and quick delivery. Particularly in the East of the country, where many online consumers are concentrated in the major cities, products are more and more likely to be delivered within 24 hours.
Getting your goods from A to B in China is no longer very difficult. It is, however, quite challenging to find the most optimal logistics solution to serve your Chinese consumers. Below we go into greater detail about the available import models and the benefits which bonded warehousing can bring for merchants engaging in cross-border eCommerce.
Cross-border eCommerce Bonded Warehousing
As the eCommerce ecosystem in China is continuously changing, so are the logistic solutions that come with it. The main complexity for logistic solutions are import customs clearance and regulations. Once again, it is not difficult getting your product from A to B, but due to the required import licenses product registrations, and changing regulations it is not that easy and straightforward.
Cross-border eCommerce started mainly via sales of Chinese individuals living abroad, and offering foreign products on Taobao. In response to the outburst of this semi-legal cross-border shipments from overseas individuals, the Chinese government assigned 6 cross-border eCommerce comprehensive pilot cities in 2012. These comprehensive pilot zones are designated areas, generally near large trading ports, which provide a favourable business environment and infrastructure for cross-border eCommerce. The main feature of these pilot zones are the so-called bonded warehouses.
Since then, the number of cross-border eCommerce pilot zones has grown substantially, with more zones regularly being added. The latest wave was announced in April 2020, with 46 new zones being added for a total of 105 pilot zones across more than 30 of China’s provinces, autonomous regions, and municipalities.
The current full list can be found in the table below:
Currently there are two main import models for cross-border eCommerce to China: the bonded imports model and the direct purchase imports model. The bonded imports model may then be further divided into the bonded warehouse model and the direct mailing model. Before we can explain the recent cross-border eCommerce tax reforms it is important to clearly define bonded warehousing and the differing import models.
A bonded warehouse is a building or secured area in a special customs supervision area in China in which dutiable goods are stored before payment of duties. This usually ensures products arrive more quickly.
Under the bonded warehouse model, products are imported in bulk into approved cross-border eCommerce warehouse zones across China. After this, the products clear customs once Chinese consumers place an order on a registered cross-border eCommerce site/platform. Products which are listed on the Positive List may be imported and the benefit is that faster product registration and easier customs clearance will apply. Additionally, foreign merchants can conveniently postpone import duty and VAT charges until the actual time of sale.
The image below presents a graphical overview of the processes in the bonded warehouse model.
On the other hand, under the direct mailing model, the process begins when Chinese consumers place an order on a registered cross-border eCommerce website/platform. After which, these platforms will submit the records of the order, shipment, and payment to customs. After VAT and customs duties have been paid, the goods will be released from an overseas warehouse via direct mailing, where they will pass through customs more efficiently before being taken for last-mile delivery (as shown in the flowchart below).
The above flowchart also represents the direct purchase imports model, which is more or less applicable to products that are not on the positive lists and must also be shipped directly from overseas merchants via the postal and courier system. One difference however is the speed. This is because products sent through direct purchase imports might be subject to more difficult product registration and customs clearance.
Cross-border eCommerce Tax Reforms
The Chinese government has recognized cross-border eCommerce as a special import channel, and so the General Administration of Customs established several pilot zones in 2014. In cooperation with the Ministry of Finance, the policy was then revised in 2016 and multiple times since.
Prior to the policy revision, purchases through cross-border eCommerce for ‘personal use’ were subject to personal parcel tax. The parcel tax was exempted if if the tax payable amount was below 50 RMB.
However, on March 24, 2016, the “Tax Policy for Cross-Border E-Commerce Retail Imports” was issued. After which, consumers who purchase goods totaling a certain value or more through cross-border eCommerce, of which the electronic information can be accesses by customs, must pay import taxes including tariffs, VAT, and consumption tax. The specific thresholds and parcel rates were altered again in late 2018 when the Ministry of Finance, General Administration of Customs, and the General Administration of Taxation issued a circular on the subject.
Currently, the aforementioned products enjoy a reduced 70% VAT and consumption tax rate and a 0% duty when they fall under the thresholds of 5,000 RMB for single transactions and 26,000 RMB per person per year.
On the other hand, if customs is unable to access the electronic information of goods imported through cross-border eCommerce, the goods will be subject to new parcel tax rates. The parcel rates currently stand at 13%, 20%, and 50%, with exemptions still available for payable tax amounts below 50 RMB.
In combination with the tax policy reform the Chinese authorities published two versions of the “Positive List”, replacing the previous “Negative List”, which limits the scope of goods that can be sold through cross-border eCommerce. In accordance with the positive lists only goods with HS codes can be imported and sold via CBEC, whereas all other goods must be imported under the general trade model.
These lists contain a total of 1,321 product categories which can be imported into one of 105 approved, and aforementioned, pilot zones across China that can host bonded warehouses or can alternatively be shipped from an overseas distribution centre linked to Chinese customs without applying for an import license or an import certificate. Check whether your product is on the Positive List by clicking here.
Would you like to know more about the impact of the new cross-border eCommerce tax reforms for your business? Or would you like to know what eCommerce strategy would fit you best taking into account these reforms, then please check our services for strategy development.
Keen to learn more about doing business in China using eCommerce? Check out our China eCommerce Market Localization Guide!