A unique feature of Chinese eCommerce is its connection with social media. The biggest advantage of using these unique social media applications, such as WeChat, is that companies can both sell to, and, engage with their customers and followers on one overarching platform which is deeply rooted into everyday Chinese lives.
In China, product research as well as recommendations are often acquired through social media research. Recently, this type of consumer behaviour has been expanded to actually engaging in direct purchasing through social media. Now merchants with verified accounts, and which have coupled their accounts to WeChat payment platforms, can open an in-app store on WeChat. Although we can list several benefits of WeChat eCommerce such as secure and trusted payment methods, creative space to interact with customers, and easy access to behavioural data, we must also acknowledge several limitations. Most importantly, a local business license and ICP website domain are required to apply for an official WeChat service account. While simultaneously you may need assistance from third party service providers for design and daily operations.
Event: Utilizing WeChat to Lift your Business in 2018
In 2018 more and more retailers are riding the WeChat eCommerce wave. But how much do you really know about WeChat eCommerce? And what are the new WeChat Advertising solutions?
In this particular event Mr. Dominiek Pouwer from TMO Group and Mr. Carter Zheng from Westwin to share their extensive knowledge and insight on WeChat e-commerce, WeChat advertising, WeChat marketing Campaign and more.
07:00 – 07:20 PM Check-in and networking session
07:20 – 07:50 PM Dominiek Pouwer (TMO Group) – “How to start your China eCommerce from a WeChat Store”
07:50 – 08:20 PM Carter Zheng (Westwin) – “Bring Quality Traffic from WeChat Ads”
08:20 – 08:40 PM Open discussion and Q&A session
08:40 – 09:00 PM Networking session
Rest assured! Snacks, Coffee, Tea, Beer and Soft Drinks will be provided at your leisure.
Event Information and Registration
Date: April 11 (Wednesday), 2018 07:00 – 09:00 PM
Venue: 裸心社@广东路 – 黄浦区广东路500号世界贸易大厦5楼 | naked Hub@Guangdong Lu – 5F World Trade Tower, #500 Guangdong Lu, Huangpu District, Shanghai
We are looking forward to seeing you and more importantly hearing from you during this enlightening event!