What technology trends are going to shape the future of eCommerce? In particular, which trends should you be paying attention to as an eCommerce owner? As innovative technologies emerge, the eCommerce market is gradually changing and getting more and more attractive for consumers by offering them new advantages and unmatched conveniences. Therefore, it’s crucial for online retailers to keep up with the latest field advancements to gain the cutting edge on the modern highly competitive online market. Here are 4of the many trends you can expect to play a major role in eCommerce over the next five to ten years.
Touch ID Technology
Online shoppers are always concerned about the security of their confidential data. One of their biggest fears is opening up to hackers while entering their credit card numbers, which are typically required to complete online transactions. By integrating advanced fingerprint technologies into your web store, you will ensure ultimate online security for your clients.
Actually, such technologies allow to replace credits cards on the Internet completely. Instead of typing in a credit card number, your shoppers will only have to use their unique thumbprints that will be automatically linked to their credit card information. Besides, touch ID technologies also make online purchases much easier. From now on, your customers won’t have to bother themselves with fetching their credit cards, when they come across some attractive items accidentally. In such a way, an impulse purchase decision can be just a thumbprint away.
In addition to merely reaping indirect benefits, consumers soon could have more direct contact with the next generation of eCommerce technology. Such kiosks will see increased use for actual purchases and financial transactions.
For example, a customer who sees a TV on Circuit City’s Web site but does not live near a Circuit City store could visit a nearby kiosk to obtain a more detailed view of the TV’s features and picture quality. The customer could even purchase the TV directly from the kiosk for later delivery. The same technology is expected to turn bank ATMs into product-selling machines. We would not be surprised if you could do mortgage banking or loan origination on a retail store ATM.
Already, a technology firm called Cyphermint is using some software in kiosks being tested at a number of 7-Eleven convenience stores. Using these kiosks, customers can cash checks, purchase money orders and access other financial and eCommerce services.
Recently Amazon announced its new 3D printing store, which features items made on 3D printers. Amazon’s approach to 3D printing technology seems to focus on the technology’s ability to decrease the time required to take a product from design to market. The supply chain is almost unchanged in this approach. There is a manufacturer, perhaps a distributor, and a retailer. The major difference is that the manufacturer can come up with new designs in hours or even create custom products for individual shoppers. It would also be possible for some retailers to become manufacturers. An online shop selling drawer pulls could easily add a line of 3D printed pulls that could be customized and made to order.
It is also possible that some shoppers will have their own 3D printers, and that they may wish to buy downloadable designs. To further the drawer pull example, a shopper could have the option to order the product or download it for a slightly lower rate.
Finally, some are predicting the rise of 3D printing centers where consumers could bring a downloaded 3D design and print it out. This trend, if it happened, could also create new ecommerce opportunities.
If you trust Wikipedia’s definition, “augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics, or GPS data.”
Put simply, augmented reality adds data to what we see around us. Similar to mobile image recognition, augmented reality has the potential to turn everyday activities like commuting to work or going to the park to play Frisbee into an opportunity to discover products that we might like to buy. If augmented reality becomes a reality, it will certainly impact eCommerce.