LifeVantage, a leading American health supplements brand, set out to conquer the Chinese market using a cross-border eCommerce model. From an early stage, the company knew that the keys to success would be quickly grabbing consumer attention, cultivating brand loyalty, and laying out a sales strategy that was optimized for the local market. However, LifeVantage …
eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics live-streaming. But this channel is becoming important to more than just the cosmetics market. Other product categories like fashion and health supplements are finding success with live-streaming also. But not all platforms are made equal, and …
New Retail mini-programs (or ‘applets’) have become the standard among major retail brands. Official reports from WeChat say that in 2018, retail Mini-Programs served users 200 million times. The same year, more than 1500 online supermarkets were launched. According to statistics published by Aladdin, retail Mini-Programs account for 21% of the top 200. As they …
WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …
In the past half year, WeChat mini programs gradually faded away from the center of public attention into insignificance. However, recently the WeChat mini program team released a series of updates of mini programs on a regular basis: On May 8, WeChat mini programs launched group-related features. On May 10, scanning for nearby mini program …
The WeChat public platform is a powerful place to showcase your products/services and more importantly, for brand image shaping, communicating with fans and promoting WeChat eCommerce shops. However, for the present, the commercial ecosystem of WeChat public accounts is facing potential threats. One of the widely spread statements is that the traffic dividend period is …