Tag: WeChat Mini-programs

LifeVantage, a leading American health supplements brand, set out to conquer the Chinese market using a cross-border eCommerce model.

eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics

New Retail mini-programs (or 'applets') have become the standard among major retail brands. Official reports from WeChat say that

WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title

In the past half year, WeChat mini programs gradually faded away from the center of public attention into insignificance.

The WeChat public platform is a powerful place to showcase your products/services and more importantly, for brand image shaping,