In recent years, the Philippines has become increasingly attractive to foreign brands looking for a Southeast Asian market entry opportunity. But with any emerging market, there remain questions as to exactly how companies can enter. Especially when these countries were previously quite restricted when it came to foreign entry and ownership. So we talked to …
This article continues our recent focus on the Philippines, from general insights and analysis to a look at the most popular eCommerce platforms in the country. Filipino Consumers The Philippines is home to a young and tech-savvy population with a cultural identity all their own. The Philippine melting pot infuses the local population with a …
Growth is speeding up in the Philippine eCommerce sphere. Therefore, the battle between B2C platforms is becoming more important. Likewise, the rewards for success are getting bigger. And a very small group of platforms enjoy the lion’s share of these rewards. In fact, just four platforms make up more than 90% of net traffic. In …
In this article we take a look at the Philippines, its fast-growing eCommerce market, and the state of logistics in the country. An Intro to the Philippines Though an important and prominent part of Southeast Asia, the Philippines is a country not quite like any other. A hugely diverse range of influences make up the …