Health Supplement Report 2020: Our In-Depth Look at the Chinese Market

Thomas Price

To welcome in the new decade, we’ve prepared a report that takes a deep dive into the health & food supplements industry in China, examining the state of the industry at the end of the past year and looking to its future as we enter into the millennium’s third decade. To do so, we didn’t …

The Online Chinese Health Supplements Market: Potential and Particulars

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. As the world’s most populous nation, China is one of the biggest markets on the planet for almost anything. This is certainly the case for health supplements, which boast a massive market in …

New Retail era in Chinese eCommerce: Mixed Inventory Model

Thomas Price

This is the second part in our series on inventory models in China’s New Retail era. To read part one, focusing on the fixed inventory model, click here. In 2019, exactly how to manage warehousing logistics and order management has become a hot topic in China’s New Retail space. Brands are using innovative new models to …

New Retail in Chinese eCommerce: Fixed Inventory Model

Thomas Price

In 2019, exactly how to manage warehousing logistics and order management has become a hot topic in China’s New Retail space. Brands are using innovative new models to differentiate themselves from competitors, optimize both operational efficiency and user experience, and stay ahead of the pack. Even more so than with traditional retail, the availability of …

China’s Mini-Program War: Will One Unseat WeChat?

Thomas Price

WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …

2017 Successful Cases of WeChat Stores

TMO Group

Which brand or which shopping scenario will you think of when we talk about WeChat eCommerce? It will not be an easy question. We believe that recognition is not yet well-established by digital consumers for any brands or any online shopping categories for the WeChat shop. On the T-mall, we may go to buy clothes …

Singles’ Day 2017 in China: Top 5 Beauty Brands Pre-sales Result

TMO Group

Like Black Friday sales on Amazon, Singles’ Day or Double 11 on the 11th of November every year has been a big day for all the Chinese for 9 years. Until the midnight of 29th October, Singles’ Day 2017 top 5 ranks of the beauty brand pre-sale result are Lancome, Estee Lauder, SK-II, Olay and L’Oreal respectively. Top …

3 Popular Mobile Channels to Market eCommerce in China

TMO Group

The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. These days, no-one can neglect the importance of mobile channels and mobile commerce. Popular Mobile Channels in China Mobile Social Platform The biggest mobile communication program must be WeChat and QQ …

3 Key Findings on Digital Consumers Affect eCommerce

TMO Group

The Internet in China is embracing the scenes of retail, entertainment, intelligence, and offline-to-online. The relationship and bonding between industry sectors and the Internet are growing stronger. In this article, we will review the trend of rising digital consumers and their buying behavior.         1 – People Are Using More Mobile In China, mobile …

How Can a Pretty KOL Help Your eCommerce Business in China?

TMO Group

When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc..  2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …