Few China Internet Data of 2017 Q2 You Should Notice

TMO Group

From 1997 to 2017, everyone is witnessing another ‘Great Leap Forward’ of the Internet in China. It is reshaping the entire eCommerce and marketing ecosystem including channels, advertisement, and products; as well as re-shaping the lifestyle and habits of consumers. No matter you are new comers or experienced practitioners of the China eCommerce, you should have an idea for …

When CNY met eCommerce: Things to Learn from 2017 Chinese New Year Shopping

TMO Group

“Nian Huo (年货) means “stuff you buy for Chinese New Year”, and “Nian Huo” Shopping (or simply “Chinese New Year Shopping”) is one of the most traditional holiday preparations and celebrations before Chinese New Year (CNY). FYI: CNY is THE most important holiday for Chinese people, therefore they take CNY Shopping very, very seriously. During CNY …