Baidu Mini-Program: eCommerce Applet Breakdown

Thomas Price

WeChat has lost its monopoly on Mini-Programs. In the second half of 2018, Baidu, Alipay, ByteDance and TikTok launched their own Mini-Programs to rival WeChat’s dominance. According to Baidu’s data published in May 2019, “since the official launch in July last year, there have been over 200 million active Baidu Mini-Program users each month, over …