Baidu Mini-Program: eCommerce Applet Breakdown

Thomas Price

WeChat has lost its monopoly on Mini-Programs. In the second half of 2018, Baidu, Alipay, ByteDance and TikTok launched their own Mini-Programs to rival WeChat’s dominance. According to Baidu’s data published in May 2019, “since the official launch in July last year, there have been over 200 million active Baidu Mini-Program users each month, over …

Essential Differences Between Google SEO and Baidu SEO

TMO Group

First let’s see a report from netmarketshare. It shows that in 2014, Google still dominate global search engine with 67.53% market share. And for Baidu, it has 18.38%  market share. There is no deny that Google and Baidu has become two leaders in search market and this is also the reason why I compare the SEO …

Baidu SEO and Irrelevant Content

TMO Group

SEO (search engine optimization) around the world including practitioners in China are getting used to promoting a scientific approach by optimizing website content for Google. This scientific approach has all the convincing factors to diagnose a website from site accessibility to content performance, etc. Data transparency is the principle of the practice. However, in China …