This global outdoor gear brand was looking to understand the issues behind declining conversion rates, missed upselling potential, and high abandonment. TMO conducted a structured UX/CRO audit to identify actionable opportunities in a product category where shoppers rely on performance evaluation, comparison, and proof of credibility.

This furniture brand operated in a cross-border eCommerce context where high AOV, information-heavy journeys, and longer decision cycles made conversion more demanding. TMO’s Shopify audit focused on behavioral analysis to surface opportunities across entry pages, product evaluation, trust-building, mobile interaction, and purchase progression.