eCommerce Customer Loyalty Program. The basics

TMO GroupAugust 26, 2014
eCommerce Customer Loyalty Program. The basics

With the internet having such a vast suppliers, ,ore and more eCommerce websites have fallen victim to becoming "one click wonders". And customers might bought  products in an online store just for one time and never return. In order to prevent this one time purchase mentality many successful eCommerce websites have started to implement a customer loyalty program.

Ecommerce customer loyalty programs give Online Owners much richer data sets to work with. This allows them to complement the traditional “offers for people” system with a customer-centric ability to Match People to Offers most relevant to them.

The Basics of Ecommerce Loyalty Programs

eCommerce Customer LoyaltyLoyalty programs focus on three main objectives:

  1. Increase the chance of turning a second sale from a first-time buyer
  2. Nudge an existing customer into a higher paying bracket
  3. Gather feedback to improve business operations and marketing efforts

The toughest part of a loyalty program is finding a balance between new and already-loyal customers.

Loyal customers have shown their value and commitment which means giving these individuals a steep discount simply cuts at profits. After all, they were willing to pay for your offers, as is. Compare this to earning any amount from an individual that was on the fence about returning. The profit on the second sale may not be as high but it could lead to a loyal customer returning many years to come.

Aren’t They Expensive?

Often when you think of a customer loyalty program, you probably think of handing out a bunch of free stuff while doing a bunch of research on which of your customers deserve the rewards. You don’t have to hand out free merchandise or send t-shirts every week to run a great customer loyalty program.

It’s also quite easy for eCommerce stores to keep track of who buys what. If your customers are signing in to buy stuff from you (and they are), then their profile should have all their information. Plus, if you’re doing your work already, you probably talk them with via social media. After getting the list of customers, setting up the actual program shouldn’t take that much effort. It’s not only a great way to help your customers but also spreads the ecommerce love around to others.

What Kind of Program Works Best?

An important consideration set within the increasingly competitive world of loyalty programs is whether to build a program in-house, align to an existing program, or join with multiple partners. There is no right or wrong answer. Ultimately, it comes down to the businesses strategy, ability to scale, and what a business believes their consumers would best respond to.

A Good Ecommerce Loyalty Program provides you with all your Required Features & Brings Value to Your Customers. It is Crucial that it provides users with Ample Reward For Their Commitment.

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