How to Improve the User Viscosity of Your Website

TMO Group TMO Group

The core of website operation is the user-centered design. Actually, website operation is equals to the user operation. So the most important part in the website operation is to understand what is the website user viscosity. Many beginners do not understand what does it mean. Normally, the website user viscosity is one of the important standards to estimate a website. It is also considered by SEO. So lets see the follows about how to improve the user viscosity of the website.

First you need to know that the search engine is a machine. It does not like the brain which can analysis some date and do some judgment correctly. It only has the certain mechanism. Search engine developers develop these mechanisms. As long as we can understand the mechanism, we can improve our user experience. Though search engine is a machine, you’d better not to do whatever you want. Search engine is not an idiot! The following are some action points given by related tools that we can get them easily and make use of to improve the user viscosity.

Bounce Rate

Bounce rare is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. A website which has a low bounce rate usually represent it has a good user experience. Here are some brief tips may help you to reduce the bounce rate:

  • Write original-composed articles rather than copy
  • Clear navigation and layout
  • Keywords are related to the article and don’t let them over optimized
  • Provide articles category which reads probably interested in

Visit Duration

Visit duration shows how long does it take during users are visiting your website. Sometimes it is relative to the bounce rate. A long time duration means that your contents are attraction. Combining colorful pictures with contents can help to improve it. Moreover, we can do some comments on our website by ourselves, it can also change readers mind about the related post.


Search engine change its algorithm more and more frequent now. It is able to read some simple functions like comments, share and search. These can also be used to improve the user experience for some kinds of websites. For example, a news website usually has a large amount of articles. If the website has a search bar, we can easily search for what news we want.

Internal link

Internal link building is an important part of SEO. A reasonable internal link can make search engine spider crawl your website efficiently and help visitors to understand the content. One important strategy for internal link building is to make use of the anchor links. Use some related keywords as the anchor link to the related page are good for both users and search engine. Furthermore, one keywords must correspond to one page. That means if keywords “eCommerce developer” are linked to the homepage, they should not be used to link to other pages.


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