There are various reasons about our customers go away your eCommerce website. Some of them maybe you provided the inaccurate products or bad service by accident. More often, they got what they want and moved on. While they are inevitable, you can also maximize the benefits by recapture them back.
In most cases, it is difficult to call them back. So the tactic will be the most important success reason. Here are some smart eCommerce marketing tactics to drive traffic and recapture lost customers for your eCommerce website and online marketing.
1. Reminder Emails in Proper Occasion
As we all known, email marketing is one of the original forms of online marketing. Because of it has lasted for so long, it’s typically more affordable than other forms of online marketing, and there are many people still pay attention to emails about products’ on sale or discount.
Your email should be start with “Hey, we miss you and remember us?”. These kindly regards will breeds liking. Then you can put some related products they have bought or still in there shopping carts. Some opportunities to enter a contest or receive a giveaway are also allowed.
Almost everyone likes to be remembered on their birthday. Send them a message wishing them another healthy and happy year can deepen the impression. You’d better include a special discount or gift with the message. just reminding them your eCommerce website is around with something as uplifting as a happy birthday wish will probably be enough.
2. Fix the Problem According to Feedback
Any business knows that customer service is part of the foundation for success, but small and medium businesses in particular rely on their customers for word-of-mouth promotion and brand loyalty.
Sometimes your customers will let you know exactly why they’re leaving. Maybe they disagree with your return policy. Perhaps a product the received didn’t live up to the promises you made. Whatever the reason, you have the ability to fix the issue.
Let your buyers know their feedback started a revolution. Show them the steps you’ve taken to correct the problem. Not only does customer feedback help businesses evolve and perfect their product or platform, but there’s also a good chance you’ll inspire serious loyalty with your humility. Rather than feeling like you’re constantly trying to shock them into participating, make them feel good about what they do and the fact that they’ve decided to buy into your brand and product.
3. Create a User-oriented Search Engine Optimization
Search engine optimization, or SEO, is the implementation of tactics to help search engines easily find your website, determine it to be valuable, and move it up search engine results pages. Good site structure should make a page easier for human visitors and web crawlers alike. Here are a few SEO tips to keep in mind when putting together your marketing strategy:
- Keep researching keywords: Make sure you’re targeting the right keywords by checking search volumes with Google’s keywords tool. Also keep on the lookout for keywords that are becoming popular and you could produce new content for.
- Utilize web analytics: Once you start your SEO efforts, ensure that you have some sort of web analytics program in place so you can see which campaigns are working. Once you have enough analytics data to know your average page rank, start setting goals to surpass it.
- Create a user-oriented experience: When your customers can’t physically see and touch the products you’re offering online, convincing them to break out their credit cards can be a harder sell. Pricing products appropriately and delivering a user-friendly, all-around personalized experience is one way to encourage customers to fill their digital shopping carts. it’s important to look for people who share feelings and behaviors towards something.
- Diversify your traffic sources: If you’re like most, a large majority of your traffic comes from Google. But what if an algorithm changes suddenly? You may find yourself unceremoniously dropped onto pages 10 and 11, with a long climb back to the top. To strengthen your SEO stronghold, diversify your traffic sources in addition to your search engine efforts. Try sources like forums, YouTube, blogs and so on.
4. Make Full Use of Social Media
A social media strategy can be an effective way to target audiences and drive traffic to your site.
In some sense, social media marketing done right humanizes a retailer. Shoppers will stop looking at the retailer so much as a business, and start to think of it as a group of people who have similar values as the shoppers and who also happen to sell products online.
While you want to excel on social media, it’s important to note that focusing on social alone isn’t enough. Many factors go into eCommerce success — and putting all your eggs in the social media basket is more than likely misguided. Social should be more than an afterthought — but it shouldn’t constitute an entire business plan. Consumer expectations are higher than ever; being present in all of the channels customers expect is now table stakes, but overall performance of the technology is equally important across all of them.
Although eCommerce marketing tactics are important, the role they’ll play in your business is entirely up to you. Every business calls for different ratios, so be sure to tailor your marketing plan to find the right mixes for your business and your customers.
5. Enrich Content Marketing
As a marketing tactic, content marketing is the practice of publishing great content in order to engage potential customers, earn relationship-based sales, and develop long-term, repeat customers.
By producing quality content for others, you increase awareness of your brand. By letting others write for you, you’re strengthening a partnership while also leveraging their expertise and brand name as third-party validation.
Instead of chasing after the customers who never come back, concentrate on creating content that won’t let them leave. If you can create compelling blogs, videos, and emails, they won’t have a choice but to stick around and buy your super-cool products.
Content marketing also helps to increase traffic as there is simply more content on a site for search engines to index and searchers to find.
6. Retargeting Reminders
Keep in mind that most people don’t like to think about how much you know about them. As long as they’re seeing relevant content, 71% of American consumers are okay with you collecting that data. That means you can bring them back with retargeted ads, but you want to ensure you’re using relevant, value-added content to bring them back to the site. Something more than just “You looked at this product, don’t you want to look at it again?”. So you’d better use multi-channel selling.
Online retailers are not limited to their own sites. They can make sales via a number of marketplaces or even offline channels.
Amazon, Sears, Newegg, eBay and other similar channels allow merchants to sell products on their sites for a fee. Often these marketplace sites get significantly more traffic than a merchant’s own site and may lead to many new sales.