Vietnam eCommerce Market Starter Guide

A thoroughly researched, general guide to the eCommerce market in Vietnam and how overseas companies can approach it. Over more than 70 pages, this guide takes you through the unique challenges and opportunities Vietnam presents, as well as logistics solutions, legal requirements, and observations on the current state of the market and its projected future.

  Array
(
    [_wp_page_template] => Array
        (
            [0] => default
        )

    [_yoast_indexnow_last_ping] => Array
        (
            [0] => 1713927333
        )

    [_download_short_title] => Array
        (
            [0] => field_5cef892461912
        )

    [download_short_title] => Array
        (
            [0] => Vietnam eCommerce Market Starter Guide
        )

    [_download_intro] => Array
        (
            [0] => field_64ef2d5b76486
        )

    [download_intro] => Array
        (
            [0] => A thoroughly researched, general guide to the eCommerce market in Vietnam and how overseas companies can approach it. Over more than 70 pages, this guide takes you through the unique challenges and opportunities Vietnam presents, as well as logistics solutions, legal requirements, and observations on the current state of the market and its projected future.
        )

    [_download_preview_file] => Array
        (
            [0] => field_64edce2ff2e06
        )

    [download_preview_file] => Array
        (
            [0] => 
        )

    [_download_features] => Array
        (
            [0] => field_64edcc9a983cc
        )

    [download_features] => Array
        (
            [0] => 
        )

    [_download_related] => Array
        (
            [0] => field_5b39a37f8493b
        )

    [download_related] => Array
        (
            [0] => 
        )

    [_free_vs_premium] => Array
        (
            [0] => field_65b18a992edc6
        )

    [free_vs_premium] => Array
        (
            [0] => 
        )

    [_table_of_contents] => Array
        (
            [0] => field_65b18cc85d2c7
        )

    [table_of_contents] => Array
        (
            [0] => Vietnam is a fast-developing Southeast Asian country rich with market potential and open to foreign investment. Following a similar model in some ways to neighboring China, the Vietnamese eCommerce market is a fascinating opportunity and an unfamiliar challenge to overseas investors interested in dipping their toe in - or diving in head-first. We therefore put together this Starter Guide with the aim of providing a broad overlook of how overseas companies can successfully enter the market and establish a flourishing business there.
        )

    [_highlight] => Array
        (
            [0] => field_65b18d3a62844
        )

    [highlight] => Array
        (
            [0] => Do you want to know more about
  • The characteristics of the Vietnamese eCommerce market: size, structure, major trends?
  • What Vietnam's demographics look like?
  • What legal steps are involved with selling my product to local consumers?
  • The most popular distribution and payment methods in Vietnam?
Then take a look at this free Starter Guide today! If you're after something with a bit more in-depth detail, then you may also consider downloading our full Vietnam eCommerce Market Localization Guide - newly updated for 2020! ) [_highlight_gallery] => Array ( [0] => field_65b18d6f62845 ) [highlight_gallery] => Array ( [0] => a:2:{i:0;s:5:"85652";i:1;s:5:"85653";} ) [_highlight_popup] => Array ( [0] => field_65b18d7f62846 ) [highlight_popup] => Array ( [0] => 1 ) [_related_downloads] => Array ( [0] => field_65b18dfcc580d ) [related_downloads] => Array ( [0] => ) [_banner_link_1] => Array ( [0] => field_65b18eda3aab7 ) [banner_link_1] => Array ( [0] => /contact/ ) [_banner_link_2] => Array ( [0] => field_65b18f013aab8 ) [banner_link_2] => Array ( [0] => ) [_qa] => Array ( [0] => field_65b18f2c3aabb ) [_qa_0_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_0_question] => Array ( [0] => Which payment methods are currently available to purchase a resource? ) [_qa_0_answer] => Array ( [0] => field_65b18f433aabd ) [qa_0_answer] => Array ( [0] => At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay. ) [_qa_1_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_1_question] => Array ( [0] => What should I do if I have not received my email or my payment failed? ) [_qa_1_answer] => Array ( [0] => field_65b18f433aabd ) [qa_1_answer] => Array ( [0] => If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396. ) [_qa_2_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_2_question] => Array ( [0] => If my payment was successful, can I receive an invoice? ) [_qa_2_answer] => Array ( [0] => field_65b18f433aabd ) [qa_2_answer] => Array ( [0] => TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days. ) [qa] => Array ( [0] => 4 ) [_edd_download_earnings] => Array ( [0] => 0.000000 ) [_edd_download_sales] => Array ( [0] => 73 ) [onesignal_meta_box_present] => Array ( [0] => ) [onesignal_send_notification] => Array ( [0] => ) [onesignal_modify_title_and_content] => Array ( [0] => ) [onesignal_notification_custom_heading] => Array ( [0] => ) [onesignal_notification_custom_content] => Array ( [0] => ) [_yoast_wpseo_focuskeywords] => Array ( [0] => [{"keyword":"Sell to Vietnam","score":39}] ) [_yoast_wpseo_keywordsynonyms] => Array ( [0] => ["",""] ) [_yoast_wpseo_estimated-reading-time-minutes] => Array ( [0] => 1 ) [_yoast_wpseo_wordproof_timestamp] => Array ( [0] => ) [edd_price] => Array ( [0] => 0.00 ) [edd_download_files] => Array ( [0] => a:1:{i:1;a:6:{s:5:"index";s:1:"0";s:13:"attachment_id";s:1:"0";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:51:"Vietnam eCommerce Market Localization STARTER Guide";s:4:"file";s:125:"https://www.tmogroup.asia/wp-content/uploads/edd/2019/08/20190531-Vietnam-eCommerce-Market-Localization-STARTER-Guide-EN-.pdf";s:9:"condition";s:3:"all";}} ) [_edd_bundled_products] => Array ( [0] => a:1:{i:0;s:1:"0";} ) [_edd_button_behavior] => Array ( [0] => add_to_cart ) [download_intro_content_title] => Array ( [0] => Vietnam eCommerce Market Localization Starter Guide ) [_download_intro_content_title] => Array ( [0] => field_5cef892461912 ) [download_intro_content] => Array ( [0] => A thoroughly researched, general guide to the eCommerce market in Vietnam and how overseas companies can approach it. Over more than 70 pages, this guide takes you through the unique challenges and opportunities Vietnam presents, as well as logistics solutions, legal requirements, and observations on the current state of the market and its projected future. ) [_download_intro_content] => Array ( [0] => field_5b39a9e1352d2 ) [related_section_title] => Array ( [0] => Others Also Looked At These... ) [_related_section_title] => Array ( [0] => field_5b3adde339f9b ) [related_section_related_downloads_0_download] => Array ( [0] => 37001 ) [_related_section_related_downloads_0_download] => Array ( [0] => field_5b39a37f8493b ) [related_section_related_downloads] => Array ( [0] => 3 ) [_related_section_related_downloads] => Array ( [0] => field_5b39a3138493a ) [_edd_all_access_enabled] => Array ( [0] => ) [_edd_all_access_settings] => Array ( [0] => ) [_edd_all_access_receipt_settings] => Array ( [0] => ) [_wp_old_date] => Array ( [0] => ) [tmo_post_views_count] => Array ( [0] => 2564 ) [inline_featured_image] => Array ( [0] => 0 ) [otw_grid_manager_content] => Array ( [0] => [] ) [_yoast_wpseo_focuskw] => Array ( [0] => Vietnam eCommerce Market Guide ) [_yoast_wpseo_title] => Array ( [0] => 2019 Vietnam eCommerce Guide | Sell to Vietnam %%sep%% %%sitename%% ) [_yoast_wpseo_metadesc] => Array ( [0] => A free primer on Vietnam as an eCommerce market: statistics, market analysis, trends; market entry strategies. ) [_yoast_wpseo_linkdex] => Array ( [0] => 41 ) [download_description_0_title] => Array ( [0] => ) [_download_description_0_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_0_content] => Array ( [0] => Vietnam is a fast-developing Southeast Asian country rich with market potential and open to foreign investment. Following a similar model in some ways to neighboring China, the Vietnamese eCommerce market is a fascinating opportunity and an unfamiliar challenge to overseas investors interested in dipping their toe in - or diving in head-first. We therefore put together this Starter Guide with the aim of providing a broad overlook of how overseas companies can successfully enter the market and establish a flourishing business there. ) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => ) [_download_description_1_title] => Array ( [0] => ) [download_description_1_content] => Array ( [0] => ) [_download_description_1_content] => Array ( [0] => ) [download_description_2_title] => Array ( [0] => Do you want to know more about... ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] =>
  • The characteristics of the Vietnamese eCommerce market: size, structure, major trends?
  • What Vietnam's demographics look like?
  • What legal steps are involved with selling my product to local consumers?
  • The most popular distribution and payment methods in Vietnam?
Then take a look at this free Starter Guide today! If you're after something with a bit more in-depth detail, then you may also consider downloading our full Vietnam eCommerce Market Localization Guide - newly updated for 2020! ) [_download_description_2_content] => Array ( [0] => field_5b399a6b21e4d ) [related_section_related_downloads_1_download] => Array ( [0] => 36638 ) [_related_section_related_downloads_1_download] => Array ( [0] => field_5b39a37f8493b ) [related_section_related_downloads_2_download] => Array ( [0] => 36690 ) [_related_section_related_downloads_2_download] => Array ( [0] => field_5b39a37f8493b ) [_yoast_wpseo_primary_download_category] => Array ( [0] => 168 ) [_edd_download_limit_override_41775] => Array ( [0] => ) [_wp_old_slug] => Array ( [0] => [1] => vietnam-ecommerce-market-starter-guide-2 ) [_dp_original] => Array ( [0] => ) [download_description_3_title] => Array ( [0] => ) [_download_description_3_title] => Array ( [0] => ) [download_description_3_content] => Array ( [0] => ) [_download_description_3_content] => Array ( [0] => ) [download_description_4_image_row_0_image] => Array ( [0] => ) [_download_description_4_image_row_0_image] => Array ( [0] => ) [download_description_4_image_row_0_lightbox] => Array ( [0] => ) [_download_description_4_image_row_0_lightbox] => Array ( [0] => ) [download_description_4_image_row_0_gallery] => Array ( [0] => ) [_download_description_4_image_row_0_gallery] => Array ( [0] => ) [download_description_4_image_row_0_row_id] => Array ( [0] => ) [_download_description_4_image_row_0_row_id] => Array ( [0] => ) [download_description_4_image_row_1_image] => Array ( [0] => ) [_download_description_4_image_row_1_image] => Array ( [0] => ) [download_description_4_image_row_1_lightbox] => Array ( [0] => ) [_download_description_4_image_row_1_lightbox] => Array ( [0] => ) [download_description_4_image_row_1_gallery] => Array ( [0] => ) [_download_description_4_image_row_1_gallery] => Array ( [0] => ) [download_description_4_image_row_1_row_id] => Array ( [0] => ) [_download_description_4_image_row_1_row_id] => Array ( [0] => ) [download_description_4_image_row] => Array ( [0] => ) [_download_description_4_image_row] => Array ( [0] => ) [download_description_4_title] => Array ( [0] => ) [_download_description_4_title] => Array ( [0] => ) [download_description_4_content] => Array ( [0] => ) [_download_description_4_content] => Array ( [0] => ) [download_description_6_image_row_0_image] => Array ( [0] => ) [_download_description_6_image_row_0_image] => Array ( [0] => ) [download_description_6_image_row_0_lightbox] => Array ( [0] => ) [_download_description_6_image_row_0_lightbox] => Array ( [0] => ) [download_description_6_image_row_0_gallery] => Array ( [0] => ) [_download_description_6_image_row_0_gallery] => Array ( [0] => ) [download_description_6_image_row_0_row_id] => Array ( [0] => ) [_download_description_6_image_row_0_row_id] => Array ( [0] => ) [download_description_6_image_row_1_image] => Array ( [0] => ) [_download_description_6_image_row_1_image] => Array ( [0] => ) [download_description_6_image_row_1_lightbox] => Array ( [0] => ) [_download_description_6_image_row_1_lightbox] => Array ( [0] => ) [download_description_6_image_row_1_gallery] => Array ( [0] => ) [_download_description_6_image_row_1_gallery] => Array ( [0] => ) [download_description_6_image_row_1_row_id] => Array ( [0] => ) [_download_description_6_image_row_1_row_id] => Array ( [0] => ) [download_description_6_image_row] => Array ( [0] => ) [_download_description_6_image_row] => Array ( [0] => ) [download_description_2_image_row_0_image] => Array ( [0] => ) [_download_description_2_image_row_0_image] => Array ( [0] => ) [download_description_2_image_row_0_lightbox] => Array ( [0] => ) [_download_description_2_image_row_0_lightbox] => Array ( [0] => ) [download_description_2_image_row_0_gallery] => Array ( [0] => ) [_download_description_2_image_row_0_gallery] => Array ( [0] => ) [download_description_2_image_row_0_row_id] => Array ( [0] => ) [_download_description_2_image_row_0_row_id] => Array ( [0] => ) [download_description_2_image_row_1_image] => Array ( [0] => ) [_download_description_2_image_row_1_image] => Array ( [0] => ) [download_description_2_image_row_1_lightbox] => Array ( [0] => ) [_download_description_2_image_row_1_lightbox] => Array ( [0] => ) [download_description_2_image_row_1_gallery] => Array ( [0] => ) [_download_description_2_image_row_1_gallery] => Array ( [0] => ) [download_description_2_image_row_1_row_id] => Array ( [0] => ) [_download_description_2_image_row_1_row_id] => Array ( [0] => ) [download_description_2_image_row] => Array ( [0] => ) [_download_description_2_image_row] => Array ( [0] => ) [download_description_5_title] => Array ( [0] => ) [_download_description_5_title] => Array ( [0] => ) [download_description_5_content] => Array ( [0] => ) [_download_description_5_content] => Array ( [0] => ) [download_description_8_title] => Array ( [0] => ) [_download_description_8_title] => Array ( [0] => ) [download_description_8_content] => Array ( [0] => ) [_download_description_8_content] => Array ( [0] => ) [download_description_9_title] => Array ( [0] => ) [_download_description_9_title] => Array ( [0] => ) [download_description_9_content] => Array ( [0] => ) [_download_description_9_content] => Array ( [0] => ) [download_description_3_image_row_0_image] => Array ( [0] => ) [_download_description_3_image_row_0_image] => Array ( [0] => ) [download_description_3_image_row_0_lightbox] => Array ( [0] => ) [_download_description_3_image_row_0_lightbox] => Array ( [0] => ) [download_description_3_image_row_0_gallery] => Array ( [0] => ) [_download_description_3_image_row_0_gallery] => Array ( [0] => ) [download_description_3_image_row_0_row_id] => Array ( [0] => ) [_download_description_3_image_row_0_row_id] => Array ( [0] => ) [download_description_3_image_row_1_image] => Array ( [0] => ) [_download_description_3_image_row_1_image] => Array ( [0] => ) [download_description_3_image_row_1_lightbox] => Array ( [0] => ) [_download_description_3_image_row_1_lightbox] => Array ( [0] => ) [download_description_3_image_row_1_gallery] => Array ( [0] => ) [_download_description_3_image_row_1_gallery] => Array ( [0] => ) [download_description_3_image_row_1_row_id] => Array ( [0] => ) [_download_description_3_image_row_1_row_id] => Array ( [0] => ) [download_description_3_image_row] => Array ( [0] => ) [_download_description_3_image_row] => Array ( [0] => ) [download_description_6_title] => Array ( [0] => About eCommerce Localization Guides ) [_download_description_6_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_6_content] => Array ( [0] => TMO Group publishes an extensive series of eCommerce Localization Guides. Covering general, legal and store-level localization topics, these handbooks provide key market and hands-on information on how to localize your eBusiness per country. We currently cover the following markets in our series: China and Italy. This series is continuously expanding and soon to be published are Germany and France. All our guides are published in English and Chinese. The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localization, (B) eCommerce Store Localization and (C) eCommerce Legal Localization. ) [_download_description_6_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_5_image_row_0_image] => Array ( [0] => ) [_download_description_5_image_row_0_image] => Array ( [0] => ) [download_description_5_image_row_0_lightbox] => Array ( [0] => ) [_download_description_5_image_row_0_lightbox] => Array ( [0] => ) [download_description_5_image_row_0_gallery] => Array ( [0] => ) [_download_description_5_image_row_0_gallery] => Array ( [0] => ) [download_description_5_image_row_0_row_id] => Array ( [0] => ) [_download_description_5_image_row_0_row_id] => Array ( [0] => ) [download_description_5_image_row_1_image] => Array ( [0] => ) [_download_description_5_image_row_1_image] => Array ( [0] => ) [download_description_5_image_row_1_lightbox] => Array ( [0] => ) [_download_description_5_image_row_1_lightbox] => Array ( [0] => ) [download_description_5_image_row] => Array ( [0] => ) [_download_description_5_image_row] => Array ( [0] => ) [download_description_7_title] => Array ( [0] => FAQ ) [_download_description_7_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_7_content] => Array ( [0] => Q1: How can I get a copy of this eCommerce Market Localisation Guide? A1: Just click on the ‘download now’ button and fill out your business details on the next page. You can then pay directly via PayPal. Once your payment is confirmed, we will send you a dedicated download link for your copy of the guide in PDF format. Q2: What is the difference between the starter's guide and the in-depth guide? A2: All our guides are based on TMO Group’s aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. However, the in-depth guide offers many more insights and detailed information than the starter's guide. Q3: Which payment methods are currently available to purchase a resource? A3: At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay. Q4: I filled out my (personal) email address, why did I not receive a download link? A4: Please make sure you are not using a gmail, hotmail or any other general email account. To receive a download link, you need to use a business email address. Q5: What should I do if I have not received my email or my payment failed? A5: If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396. Q6: If my payment was successful, can I receive an invoice? A6: TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396. We will need your detailed information for the invoice and can send it to you within 10 working days. ) [_download_description_7_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_7_image_row_0_image] => Array ( [0] => ) [_download_description_7_image_row_0_image] => Array ( [0] => ) [download_description_7_image_row_0_lightbox] => Array ( [0] => ) [_download_description_7_image_row_0_lightbox] => Array ( [0] => ) [download_description_7_image_row_0_gallery] => Array ( [0] => ) [_download_description_7_image_row_0_gallery] => Array ( [0] => ) [download_description_7_image_row_0_row_id] => Array ( [0] => ) [_download_description_7_image_row_0_row_id] => Array ( [0] => ) [download_description_7_image_row_1_image] => Array ( [0] => ) [_download_description_7_image_row_1_image] => Array ( [0] => ) [download_description_7_image_row_1_lightbox] => Array ( [0] => ) [_download_description_7_image_row_1_lightbox] => Array ( [0] => ) [download_description_7_image_row_1_gallery] => Array ( [0] => ) [_download_description_7_image_row_1_gallery] => Array ( [0] => ) [download_description_7_image_row_1_row_id] => Array ( [0] => ) [_download_description_7_image_row_1_row_id] => Array ( [0] => ) [download_description_7_image_row] => Array ( [0] => ) [_download_description_7_image_row] => Array ( [0] => ) [download_description_9_image_row_0_image] => Array ( [0] => ) [_download_description_9_image_row_0_image] => Array ( [0] => ) [download_description_9_image_row_0_lightbox] => Array ( [0] => ) [_download_description_9_image_row_0_lightbox] => Array ( [0] => ) [download_description_9_image_row_0_gallery] => Array ( [0] => ) [_download_description_9_image_row_0_gallery] => Array ( [0] => ) [download_description_9_image_row_0_row_id] => Array ( [0] => ) [_download_description_9_image_row_0_row_id] => Array ( [0] => ) [download_description_9_image_row_1_image] => Array ( [0] => ) [_download_description_9_image_row_1_image] => Array ( [0] => ) [download_description_9_image_row_1_lightbox] => Array ( [0] => ) [_download_description_9_image_row_1_lightbox] => Array ( [0] => ) [download_description_9_image_row_1_gallery] => Array ( [0] => ) [_download_description_9_image_row_1_gallery] => Array ( [0] => ) [download_description_9_image_row_1_row_id] => Array ( [0] => ) [_download_description_9_image_row_1_row_id] => Array ( [0] => ) [download_description_9_image_row] => Array ( [0] => ) [_download_description_9_image_row] => Array ( [0] => ) [_edd_download_limit_override_56532] => Array ( [0] => ) [download_description_5_image_row_1_gallery] => Array ( [0] => ) [_download_description_5_image_row_1_gallery] => Array ( [0] => ) [download_description_5_image_row_1_row_id] => Array ( [0] => ) [_download_description_5_image_row_1_row_id] => Array ( [0] => ) [_edd_download_limit_override_63320] => Array ( [0] => ) [_edd_download_limit_override_63318] => Array ( [0] => ) [mmpm_post_icon] => Array ( [0] => im-icon-globe ) [_edd_download_limit_override_40494] => Array ( [0] => ) [download_intro_title] => Array ( [0] => ) [_download_intro_title] => Array ( [0] => ) [_yoast_wpseo_focuskw_text_input] => Array ( [0] => ) [download_description_1_image_row_0_image] => Array ( [0] => 37005 ) [_download_description_1_image_row_0_image] => Array ( [0] => field_5b39a07f6cde0 ) [download_description_1_image_row_1_image] => Array ( [0] => 37009 ) [_download_description_1_image_row_1_image] => Array ( [0] => field_5b39a07f6cde0 ) [download_description_1_image_row] => Array ( [0] => 2 ) [_download_description_1_image_row] => Array ( [0] => field_5b39a0486cddf ) [download_description_1_image_row_0_lightbox] => Array ( [0] => 1 ) [_download_description_1_image_row_0_lightbox] => Array ( [0] => field_5b5947836e6c1 ) [download_description_1_image_row_0_gallery] => Array ( [0] => a:1:{i:0;s:5:"37045";} ) [_download_description_1_image_row_0_gallery] => Array ( [0] => field_5b5947a86e6c2 ) [download_description_1_image_row_0_row_id] => Array ( [0] => 5d19d8f34c4fd ) [_download_description_1_image_row_0_row_id] => Array ( [0] => field_5b5947ce6e6c3 ) [download_description_1_image_row_1_lightbox] => Array ( [0] => 1 ) [_download_description_1_image_row_1_lightbox] => Array ( [0] => field_5b5947836e6c1 ) [download_description_1_image_row_1_gallery] => Array ( [0] => a:1:{i:0;s:5:"37046";} ) [_download_description_1_image_row_1_gallery] => Array ( [0] => field_5b5947a86e6c2 ) [download_description_1_image_row_1_row_id] => Array ( [0] => 5d19d8f35ad2f ) [_download_description_1_image_row_1_row_id] => Array ( [0] => field_5b5947ce6e6c3 ) [_edd_download_limit_override_34805] => Array ( [0] => ) [_edd_download_limit_override_35321] => Array ( [0] => ) [_edd_download_limit_override_40045] => Array ( [0] => ) [_edd_download_limit_override_63326] => Array ( [0] => ) [_edd_download_limit_override_37055] => Array ( [0] => 3 ) [_edd_download_limit_override_53159] => Array ( [0] => ) [_edd_download_limit_override_53189] => Array ( [0] => ) [edd_sku] => Array ( [0] => ) [_edd_download_limit_override_37509] => Array ( [0] => ) [_edd_download_limit_override_55976] => Array ( [0] => ) [_edd_download_limit_override_63328] => Array ( [0] => ) [_edd_download_limit_override_63322] => Array ( [0] => ) [_edd_download_limit_override_41767] => Array ( [0] => ) [_edd_download_limit_override_54353] => Array ( [0] => ) [_edd_download_limit_override_39021] => Array ( [0] => ) [_edd_download_limit_override_53193] => Array ( [0] => ) [_edd_download_limit_override_63332] => Array ( [0] => ) [download_description_1_image_row_2_image] => Array ( [0] => ) [_download_description_1_image_row_2_image] => Array ( [0] => ) [download_description_1_image_row_2_lightbox] => Array ( [0] => ) [_download_description_1_image_row_2_lightbox] => Array ( [0] => ) [download_description_1_image_row_2_gallery] => Array ( [0] => ) [_download_description_1_image_row_2_gallery] => Array ( [0] => ) [download_description_1_image_row_2_row_id] => Array ( [0] => ) [_download_description_1_image_row_2_row_id] => Array ( [0] => ) [download_description_4_image_row_2_image] => Array ( [0] => ) [_download_description_4_image_row_2_image] => Array ( [0] => ) [download_description_4_image_row_2_lightbox] => Array ( [0] => ) [_download_description_4_image_row_2_lightbox] => Array ( [0] => ) [download_description_4_image_row_2_gallery] => Array ( [0] => ) [_download_description_4_image_row_2_gallery] => Array ( [0] => ) [download_description_4_image_row_2_row_id] => Array ( [0] => ) [_download_description_4_image_row_2_row_id] => Array ( [0] => ) [download_description_10_title] => Array ( [0] => ) [_download_description_10_title] => Array ( [0] => ) [download_description_10_content] => Array ( [0] => ) [_download_description_10_content] => Array ( [0] => ) [_thumbnail_id] => Array ( [0] => 85356 ) [_edit_lock] => Array ( [0] => 1713509482:8 ) [_edit_last] => Array ( [0] => 8 ) [download_thumbnail] => Array ( [0] => 85356 ) [_download_thumbnail] => Array ( [0] => field_65dfe4f92ef0e ) [page_link] => Array ( [0] => ) [_page_link] => Array ( [0] => field_65de8afb998f5 ) [free_download] => Array ( [0] => ) [_free_download] => Array ( [0] => field_65c434b88abef ) [companies] => Array ( [0] => a:16:{i:0;s:5:"87064";i:1;s:5:"87067";i:2;s:5:"87071";i:3;s:5:"87074";i:4;s:5:"87070";i:5;s:5:"87078";i:6;s:5:"87076";i:7;s:5:"87075";i:8;s:5:"87077";i:9;s:5:"87072";i:10;s:5:"87079";i:11;s:5:"87101";i:12;s:5:"87102";i:13;s:5:"87065";i:14;s:5:"87073";i:15;s:5:"87068";} ) [_companies] => Array ( [0] => field_65e5bd0a33aac ) [ct_other_template] => Array ( [0] => 0 ) [ct_template_archive_post_types_all] => Array ( [0] => ) [ct_template_categories] => Array ( [0] => a:0:{} ) [ct_template_categories_all] => Array ( [0] => ) [ct_template_tags] => Array ( [0] => a:0:{} ) [ct_template_tags_all] => Array ( [0] => ) [ct_template_custom_taxonomies] => Array ( [0] => a:0:{} ) [ct_template_custom_taxonomies_all] => Array ( [0] => ) [ct_template_authors_archives_all] => Array ( [0] => ) [ct_template_index] => Array ( [0] => ) [ct_template_front_page] => Array ( [0] => ) [ct_template_blog_posts] => Array ( [0] => ) [ct_template_date_archive] => Array ( [0] => ) [ct_template_search_page] => Array ( [0] => ) [ct_template_inner_content] => Array ( [0] => ) [ct_template_404_page] => Array ( [0] => ) [ct_template_all_archives] => Array ( [0] => ) [ct_template_archive_among_taxonomies] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_taxonomies] => Array ( [0] => ) [ct_template_archive_post_types] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_cpt] => Array ( [0] => ) [ct_template_authors_archives] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_authors] => Array ( [0] => ) [ct_template_single_all] => Array ( [0] => ) [ct_template_post_types] => Array ( [0] => a:0:{} ) [ct_template_exclude_ids] => Array ( [0] => ) [ct_template_include_ids] => Array ( [0] => ) [ct_template_taxonomies] => Array ( [0] => a:2:{s:5:"names";a:0:{}s:6:"values";a:0:{}} ) [ct_use_template_taxonomies] => Array ( [0] => ) [ct_template_post_of_parents] => Array ( [0] => a:0:{} ) [ct_template_apply_if_post_of_parents] => Array ( [0] => ) [ct_template_order] => Array ( [0] => 0 ) [ct_builder_shortcodes] => Array ( [0] => ) [oxygen_lock_post_edit_mode] => Array ( [0] => ) [_a3_pvc_activated] => Array ( [0] => false ) [button_link] => Array ( [0] => a:3:{s:5:"title";s:30:"or check out our PREMIUM guide";s:3:"url";s:69:"https://www.tmogroup.asia/downloads/vietnam-ecommerce-market-guide-2/";s:6:"target";s:6:"_blank";} ) [_button_link] => Array ( [0] => field_65de8afb998f5 ) [cmplz_hide_cookiebanner] => Array ( [0] => ) [_edd_download_gross_sales] => Array ( [0] => 73 ) [_edd_download_gross_earnings] => Array ( [0] => 0 ) [_qa_3_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_3_question] => Array ( [0] => I need specific data about my industry, do you offer customized reports? ) [_qa_3_answer] => Array ( [0] => field_65b18f433aabd ) [qa_3_answer] => Array ( [0] => Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs. ) [_banner_title] => Array ( [0] => field_6650573688572 ) [banner_title] => Array ( [0] => Need specific data for your business? ) [_button_text] => Array ( [0] => field_6650576288573 ) [button_text] => Array ( [0] => Customize your report ) )

What Will You Find...

Vietnam is a fast-developing Southeast Asian country rich with market potential and open to foreign investment. Following a similar model in some ways to neighboring China, the Vietnamese eCommerce market is a fascinating opportunity and an unfamiliar challenge to overseas investors interested in dipping their toe in - or diving in head-first. We therefore put together this Starter Guide with the aim of providing a broad overlook of how overseas companies can successfully enter the market and establish a flourishing business there.

Highlights

Do you want to know more about

  • The characteristics of the Vietnamese eCommerce market: size, structure, major trends?
  • What Vietnam's demographics look like?
  • What legal steps are involved with selling my product to local consumers?
  • The most popular distribution and payment methods in Vietnam?

Then take a look at this free Starter Guide today! If you're after something with a bit more in-depth detail, then you may also consider downloading our full Vietnam eCommerce Market Localization Guide - newly updated for 2020!

These companies trust us

Need specific data for your business?

Customize your report

Questions & Answers

Which payment methods are currently available to purchase a resource?

At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

What should I do if I have not received my email or my payment failed?

If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

If my payment was successful, can I receive an invoice?

TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days.

I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.
Can’t find the answer here? Contact us for support.

Similar downloads

All downloads
All
Market guide
Industry report
Outlook
Localization
Data pack
All downloads