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            [0] => In this Outlook, we analyzed the sports and outdoor market in Southeast Asia. The analysis in this report is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider in May 2025. Market Insider collects SKU information from Shopee and Lazada, the two leading e-commerce platforms in Southeast Asia.

 



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Market size of four major skincare categories:Sports & Outdoor Recreation Equipment, Sports & Outdoor Apparels, Sports Footwear, and Sports & Outdoor Accessories
 	
Shopee - Subcategory Distribution by Country
 	
Lazada - Subcategory Distribution by Country
 	
List of leading brands in the hot subcategories
 	
List of leading stores in the hot subcategories
 	
Price ranges that generate the most revenue
 	
Popular new products  - brand sales trends and attributes

This Outlook is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider in May 2025. 



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In this report, we focus on the sports and outdoor sector, covering 4 key categories:Sports & Outdoor Recreation Equipment, Sports & Outdoor Apparels, Sports Footwear, and Sports & Outdoor Accessories
 We studied approximately 330,000 product SKUs that had at least one sale in May 2025.
Sports & Outdoor Recreation Equipment is the largest online sports and outdoor categories in Southeast Asia, accounting for approximately 62 % of the total market share(in May).
In multiple subcategories, international brands demonstrated outstanding performance. For example, Japan’s Yonex ranked second among the bestselling brands in Vietnam’s sports bottoms segment. Other strong-performing international brands include Germany’s Adidas.
In the sports footwear category, international brands also delivered impressive results, such as Germany’s PUMA and Japan’s Asics.
For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.
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