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            [0] => In this Outlook, we analyzed the snacks market in Southeast Asia. The analysis in this report is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider in April 2025. Market Insider collects SKU information from Shopee and Lazada, the two leading e-commerce platforms in Southeast Asia.

This report focuses on 4 popular subcategories within the snacks sector on both platforms: Dried Snacks & Nuts; Chocolate & Sweets; Fruit & Vegetable Chips, Potato Chips; and Biscuits & Crackers.
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Market size of four major snacks categories: Dried Snacks & Nuts; Chocolate & Sweets; Fruit & Vegetable Chips, Potato Chips; and Biscuits & Crackers.
 	
List of leading brands (with their market share) in each market segment
 	
List of leading stores (with their market share) in each market segment
 	
Best-selling countries for each subcategory (Indonesia, Malaysia, Thailand, Philippines, Vietnam, Singapore)
 	
Price ranges that generate the most revenue by country
 	
List of popular new products in each market segment

This Outlook is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider in April 2025. 



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In this report, we focus on the snacks sector, covering four key categories:Dried Snacks & Nuts; Chocolate & Sweets; Fruit & Vegetable Chips, Potato Chips; and Biscuits & Crackers. Data is sourced from Shopee and Lazada, Southeast Asia’s two largest e-commerce platforms, based on tens of thousands of SKUs with sales in April 2025.
Dried Snacks & Nuts is the largest online snack categories in Southeast Asia, accounting for approximately 35.9% of the total market share(in April).
In the Chocolate & Sweets and Fruit & Vegetable Chips, Potato Chips categories, several international brands perform well, including Toblerone and Halls under Mondelez International, as well as Lay’s (PepsiCo) and Pringles (Kellogg’s).
Most top-performing snack stores in Southeast Asia are multi-brand, multi-category stores, showing that this format is popular among online consumers. Official flagship stores, such as the Pepsico Official Shop , are also favored for their guaranteed authenticity.
For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.
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