India is set to become the most populous country on Earth, but can still be a mystery to outsiders. The country can seem both open and welcoming to outsiders while at the same time fiercely protective of its own industries and homegrown companies. Meanwhile, its linguistic, cultural, and ethnic landscapes present such rich diversity that developing strategies for the Indian market can make it seem more continent than country. Therefore, we assembled this Starter Guide to help make sense of the country’s many complexities, and give interested companies a basic idea of how they might approach market entry.

Do you want to know more about...

  • The current state of the Indian eCommerce market, its size and structure?
  • Development trends in Indian cross-border eCommerce?
  • What taxes and customs procedures are involved in Indian eCommerce?
  • Indian logistical challenges?
  • Popular payment options and marketing strategies in the country?

Then take a look at this free Starter Guide today! If you’re after something with a bit more in-depth detail, then you may also consider downloading our full India eCommerce Market Localization Guide!

About eCommerce Localization Guides

TMO Group publishes an extensive series of eCommerce Localization Guides. Covering general, legal and store-level localization topics, these handbooks provide key market and hands-on information on how to localize your eBusiness per country. We currently cover the following markets in our series: China and Italy. This series is continuously expanding and soon to be published are Germany and France. All our guides are published in English and Chinese.

The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localization, (B) eCommerce Store Localization and (C) eCommerce Legal Localization.


Q1: How can I get a copy of this eCommerce Market Localisation Guide?

A1: Just click on the ‘download now’ button and fill out your business details on the next page. You can then pay directly via PayPal. Once your payment is confirmed, we will send you a dedicated download link for your copy of the guide in PDF format.

Q2: What is the difference between the starter’s guide and the in-depth guide?

A2: All our guides are based on TMO Group’s aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. However, the in-depth guide offers many more insights and detailed information than the starter’s guide.

Q3: Which payment methods are currently available to purchase a guide?

A3: At the moment we only support PayPal payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

Q4: I filled out my (personal) email address, why did I not receive a download link?

A4: Please make sure you are not using a gmail, hotmail or any other general email account. To receive a download link, you need to use a business email address.

Q5: What should I do if I have not received my email or my payment failed?

A5: If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to or give us a call at +86 (0)21 617 00 396.

Q6: If my payment was successful, can I receive an invoice?

A6: TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to or give us a call at +86 (0)21 617 00 396. We will need your detailed information for the invoice and can send it to you within 10 working days.