China Makeup Market Data Pack November 2021

For this data pack series, TMO Group compiles data from Alibaba's family of eCommerce platforms (including Taobao, Tmall, Tmall Global, and Tmall Supermarket) regarding sales of makeup both domestically and across borders. This data is presented in a form that's easier for English-speaking overseas companies and individuals to approach, with an array of charts and tables as well as translated terms. This special November edition covers top brand performance around the popular Double Eleven shopping festival.

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  • November’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • A spotlight on the most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category
  • Best-selling products for each top brand
For more information, download the data pack today! ) [_highlight] => Array ( [0] => field_65b18d3a62844 ) [highlight] => Array ( [0] =>
  • Overall, the makeup industry during this year’s double eleven underperformed compared with last year and the sales revenue of all product categories significantly declined. Although Perfect Diary still won the championship in brand store sales, its sales volume dropped by 46% this year.
  • Florasis’s Loose Powder has consistently ranked among the top three in sales all year round. As a domestic makeup brand that has emerged in recent years, Florasis is popular among customers for its aesthetics with outstanding Chinese-styled design as well as good quality control, even when its price is not deemed a competitive advantage .
  • Perfect Diary and Florasis are still the top two best-selling brands, but their advantages are no longer obvious compared with last year. The market share of the top ten brands is getting closer. The market share difference between Perfect Diary (1st) and Mac (10th) is only 5%.
  • From the analysis of the brands’ best-selling products, it can be seen that brands with a high market share, no matter what their market positioning is, have high consumer loyalty and re-purchase rate for their top products.  As for brands with a relatively small market share, such as Carslan, their top-selling products are constantly changing and they lack cash flow products and star products.
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This data is presented in a form that's easier for English-speaking overseas companies and individuals to approach, with an array of charts and tables as well as translated terms. 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  • Overall, the makeup industry during this year’s double eleven underperformed compared with last year and the sales revenue of all product categories significantly declined. Although Perfect Diary still won the championship in brand store sales, its sales volume dropped by 46% this year.
  • Florasis’s Loose Powder has consistently ranked among the top three in sales all year round. As a domestic makeup brand that has emerged in recent years, Florasis is popular among customers for its aesthetics with outstanding Chinese-styled design as well as good quality control, even when its price is not deemed a competitive advantage .
  • Perfect Diary and Florasis are still the top two best-selling brands, but their advantages are no longer obvious compared with last year. The market share of the top ten brands is getting closer. The market share difference between Perfect Diary (1st) and Mac (10th) is only 5%.
  • From the analysis of the brands’ best-selling products, it can be seen that brands with a high market share, no matter what their market positioning is, have high consumer loyalty and re-purchase rate for their top products.  As for brands with a relatively small market share, such as Carslan, their top-selling products are constantly changing and they lack cash flow products and star products.
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  • November's best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • A spotlight on the most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category
  • Best-selling products for each top brand
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From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs. ) [_banner_title] => Array ( [0] => field_6650573688572 ) [banner_title] => Array ( [0] => Need specific data for your business? ) [_button_text] => Array ( [0] => field_6650576288573 ) [button_text] => Array ( [0] => Customize your report ) )

What Will You Find...

  • November’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • A spotlight on the most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category
  • Best-selling products for each top brand

For more information, download the data pack today!

Highlights

  • Overall, the makeup industry during this year’s double eleven underperformed compared with last year and the sales revenue of all product categories significantly declined. Although Perfect Diary still won the championship in brand store sales, its sales volume dropped by 46% this year.
  • Florasis’s Loose Powder has consistently ranked among the top three in sales all year round. As a domestic makeup brand that has emerged in recent years, Florasis is popular among customers for its aesthetics with outstanding Chinese-styled design as well as good quality control, even when its price is not deemed a competitive advantage .
  • Perfect Diary and Florasis are still the top two best-selling brands, but their advantages are no longer obvious compared with last year. The market share of the top ten brands is getting closer. The market share difference between Perfect Diary (1st) and Mac (10th) is only 5%.
  • From the analysis of the brands’ best-selling products, it can be seen that brands with a high market share, no matter what their market positioning is, have high consumer loyalty and re-purchase rate for their top products.  As for brands with a relatively small market share, such as Carslan, their top-selling products are constantly changing and they lack cash flow products and star products.

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Questions & Answers

Which payment methods are currently available to purchase a resource?

At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

What should I do if I have not received my email or my payment failed?

If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

If my payment was successful, can I receive an invoice?

TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days.

I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.
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