It’s hard to juggle multiple tasks, but you can improve the efficiency and profits of your online business if you’ve got a good idea which jobs can complement each other. The “SEO” and “PPC” is a common example that can work well together.
PPC and SEO can be combined to offer an excellent search marketing campaign. Together they can help to maximize web traffic, capture highly targeted visitors, enhance sales, and generate brand awareness. There are 5 reasons why combine SEO and PPC in online business can lead to success.
1. Saves Time
When working on a SEO, you may notice that its structure and materials are similar to those of PPC campaign. Both of them need keywords, use a similar ad grouping, and can attract clients via organic searches. Have some ideas? Yes, we can start the combination from this common point because it is tedious to dig keywords for twice.
2. Improve conversion rate
The good thing about PPC ads is that you can measure their results instantly. With this, it is easier to determine which of them has the highest conversion rate so you can incorporate them on your SEO campaigns. When sites eventually achieve top organic rankings, there is a tendency for the site owners to cut back on PPC spend because they feel they’ll get the click in the organic results anyways.
When your paid and organic listings show up together on the same search result page, users tend to place more trust in your site, and they will be more inclined to click on your website. And when they do, there is a higher probability that they will actually convert when on your site because you have already gained a slight boost in credibility in their eyes. They already see you as an established presence in that particular market.
3. Increases Adaptability
Your PPC strategy might be successful, while your SEO is lacking. If so, why not put the latter on hold and then come back to it when lacking PPC materials? Using both combined means you can alternate between the two when necessary, as opposed to using both at once. However, note that SEO is usually free to use, while PPC can be expensive.
4. Evaluate keyword effectiveness on SEO with PPC
As previously stated, it is faster to get the result of PPC ads than SEO campaigns. You may test a keyword used on your SEO campaign with PPC to immediately determine its success. If the result is good, you may continue using it on your SEO campaigns, as well as PPC ads. If not, you can look for better keywords to use.
5. Boost eCommerce site sales
PPC campaigns often reveal ways to group products together in a manner that people are searching for. You can use data from PPC campaigns to look at a website with a critical eye and ask, “Which pages best fulfill the promise of this ad and this ad group?”
It is now possible to integrate product information and reviews on PPC ads. Once users click on the advertisement, they will be directed to the page where they can make a purchase of the advertised product. This will help grow traffic, as well as sales on your page.
As you can see, in most cases, by Combining PPC and Search Engine Optimization SEO efforts can lead to a more successful search marketing campaign by improving traffic to your website, raising your online business profile and delivering an even better return on investment; however PPC and SEO need to work together holistically in order to maximize success therefore need to be monitored closely.