China Marketplace Store Setup
To capitalize on China’s massive sales potential, brands need to develop a multi-channel eCommerce strategy. TMO Group can help with China marketplace store setup. On the Chinese eCommerce market, currently brands can use 3 types of channels to sell their products: a stand-alone brand eCommerce website, a China online marketplace store (such as Tmall, JD, Kaola and Xiaohongshu) or a WeChat store.
To determine which eCommerce channel to start with, we define 2 different eCommerce strategies that brands can take:
- Fast Growth Strategy (high costs, higher growth)
- Organic Growth Strategy (lower cost, slower growth)
Each channel has their own purpose and advantages. Chinese online marketplaces can be further divided into: store fronts on online malls, multi-brand, vertical specialty marketplaces, and flash sale websites.
We Currently Support China Marketplace Store Setup On: