Which Channels Are Best for Content Promotion?

TMO Group TMO Group

Lately, I’ve been hearing more and more questions about earned, owned, and paid media.What are the differences between the three?How do they work together? How can they work separately? Which one is “better” than the others?

There are now some quick, easy-to-consume answers to most of these questions. In infographic below, they give visual definitions of these marketing terms and back them up with data to help you decide how to promote your next piece of content.

In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.

Ready to get started? Let’s walk through the basics of your content distribution options.


We need your opinion on B2B eCommerce in China
We are conducting research on digital transformation in B2B eCommerce in China and would be really grateful if you shared your opinion with us. It will only take a couple of minutes of your time. Fill the survey form.