New Retail mini-programs (or ‘applets’) have become the standard among major retail brands. Official reports from WeChat say that in 2018, retail Mini-Programs served users 200 million times. The same year, more than 1500 online supermarkets were launched. According to statistics published by Aladdin, retail Mini-Programs account for 21% of the top 200. As they …
Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …
WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …
More than 400 million monthly users and an explosive growth of 4.884% in the past year. WeChat mini programs have definitely found their niche to roaring success in the past months. We highlighted strategies and case studies on successful mini program strategies in a previous article. But what is currently happening with mini programs? Is it …
A unique feature of Chinese eCommerce is its connection with social media. Therefore, opening a WeChat Store could enable business to successfully sell to Chinese consumers. For that reason, this fourth article in our series “2018 China eCommerce Insights” will guide you through the basics of WeChat store setup. If you have missed any of …
On Wednesday April 11, 2018, we presented our insights into WeChat eCommerce in cooperation with Westwin during our event “Utilizing WeChat to Lift Your Business in 2018”. In 2018 more and more retailers are riding the WeChat eCommerce wave. But how much do you really know about WeChat eCommerce? During this event we shared our extensive …
A unique feature of Chinese eCommerce is its connection with social media. The biggest advantage of using these unique social media applications, such as WeChat, is that companies can both sell to, and, engage with their customers and followers on one overarching platform which is deeply rooted into everyday Chinese lives. In China, product research …
Which brand or which shopping scenario will you think of when we talk about WeChat eCommerce? It will not be an easy question. We believe that recognition is not yet well-established by digital consumers for any brands or any online shopping categories for the WeChat shop. On the T-mall, we may go to buy clothes …
According to the “Insight on the Rise of Online Consumption and Content in China 2017” by iResearch, WeChat store accounted for a 39.4% of the overall online retail channel in 2017. During 2012 – 2017, the percentage growth of the WeChat store was 28.1%. Source：“Insight on the Rise of Online Consumption and Content in China …
WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …