“How well is your business doing?” – if you don’t have a specific numerical answer to this question, you probably need to brush up on the basic analytics for eCommerce. Analytics is not just an indicator of the current health of your eCommerce enterprise. It is a powerful way to diagnose any issues you may …
Cosmetics and makeup is a huge market in China. It is predicted to surpass 450 billion yuan in 2021 (about 70 billion USD). China is still behind the biggest makeup market in the world (that would be the US with about 80 billion USD), but it is catching up quickly. About 70% of sales are …
From 1997 to 2017, everyone is witnessing another ‘Great Leap Forward’ of the Internet in China. It is reshaping the entire eCommerce and marketing ecosystem including channels, advertisement, and products; as well as re-shaping the lifestyle and habits of consumers. No matter you are new comers or experienced practitioners of the China eCommerce, you should have an idea for …
China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear. According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up …
At some point, you’re going to ask your online visitors to submit payment. And your payment submission page, a.k.a the checkout page, has to be in tip-top shape if you want healthy revenue growth. Visual Website Optimizer, who brought us many gems of content like the eCommerce survey, now bring us this infographic about …
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Through the research we are able to focus on products which are popular. In that case we can improve our conversion rate. Today let’s see together for …
It is estimated that global eCommerce market will reach 1.7 trillion dollars in 2015. And it will be reach 2 trillion dollars in 2017. Furthermore, cross border eCommere will increase 21%. Generally speaking, we assume that people all over the world paid by credit card when shopping online. But actually in some popular international market it’s …
There is no doubt that Amazon is the lord of online retailing. According to the data released last month, although the total earning of Wal-Mart is 5 times more than Amazon, the market value of Amazon has exceeded the Wal-mart. In order to exceed Amazon, Wal-mart has poured tons of money which is used to …
Recently, China Internet Network Information Center (CNNIC) released a report which said that by the end of June of 2015, there were 359 million people have ever paid online. It increased 17.9% compared with the end of 2014. Furthermore, the ratio of mobile payment also increased from 39% to 46.5% and there were 276 million people paid …
eCommerce industry still grew steadily in 2014. The eCommerce sales report from eMarketer shows that it increased 16% in the holiday season of 2014 and up to 72 billion dollars. Also for retail, it boost 3.5% and up to 850 billion dollars. It is expected that eCommerce will keep the growth this year. And in …