Guide to B2B SEO in China

TMO Group

This article is written and published in April of 2022. We plan to come back to this topic regularly, updating it at least once a year. Search Engine Optimization is a weighty part of any marketing strategy. While there are enough materials about SEO for B2C to guide you, for a B2B project things might …

Cross Border eCommerce: Keywords for Different Industries in 2015

TMO Group

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Through the research we are able to focus on products which are popular. In that case we can improve our conversion rate. Today let’s see together for …

Essential Differences Between Google SEO and Baidu SEO

TMO Group

First let’s see a report from netmarketshare. It shows that in 2014, Google still dominate global search engine with 67.53% market share. And for Baidu, it has 18.38%  market share. There is no deny that Google and Baidu has become two leaders in search market and this is also the reason why I compare the SEO …

How to Improve the User Viscosity of Your Website

TMO Group

The core of website operation is the user-centered design. Actually, website operation is equal to the user operation. So the most important part in the website operation is to understand what is the website user viscosity. Many beginners do not understand what it means. Normally, the website user viscosity is one of the important standards …

Baidu SEO and Irrelevant Content

TMO Group

SEO (search engine optimization) around the world including practitioners in China are getting used to promoting a scientific approach by optimizing website content for Google. This scientific approach has all the convincing factors to diagnose a website from site accessibility to content performance, etc. Data transparency is the principle of the practice. However, in China …