In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …
eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics live-streaming. But this channel is becoming important to more than just the cosmetics market. Other product categories like fashion and health supplements are finding success with live-streaming also. But not all platforms are made equal, and …
2018 is the year of the rise of short videos and live streaming in China. The country is characterised by blurring lines between socialising and doing business. In essence this trend closely mirrors the change which occurred in the West. However, because of China’s digital savvy consumers it is more starkly felt comparatively. According to …
In Southeast Asia, Internet services are booming recent years. It increases more than 64 million users every year. Many retailers and enterprise already caught this opportunity to meet their customers need. Moreover, they also get their governments heavily support. Recently, Singapore government launched a new plan, which aimed at let all citizens in Singapore be …
As your company expands and your brands or product offerings start to diverge, you may start to consider separate Adobe Commerce stores (Adobe Commerce is formerly known as Magento, we’ll use both names in this article). Using separate stores is not an easy or an automatic decision. You need to consider architecture, growth strategy, SEO, branding, and …
Since W3C released HTML4 in 1999, people assumed that it would not need to upgrade any more. Some companies who focused on web apps migrated to WHATWG. After that in 2007, W3C got back related works from WHATWG so that HTML5 can be re-developed. Because of the huge demand for new technology development and HTML5 …
Mobile marketing is quickly becoming a nexus for businesses to make their mark. In fact, up to 94% of people will reject a company based on website alone. In this Information Age we live in, people will hear about a company and instantly search Google to see how credible you are through your online presence. Let’s …
What is dynamic pricing? Dynamic pricing, also called real-time pricing, is an approach to setting the cost for a product or service that is highly flexible. The goal of dynamic pricing is to allow a company that sells goods or services over the Internet to adjust prices on the fly in response to market demands. What are the advantages? …
Do you know that by 2020 we will be living in a world of 50 billion web connected devices? Yes, you heard it right! The market of wearable technology is set to be worth an estimated $60 billion. Wearable technology is redefining our relationship with the world around us. With each developing devices, the technology …