The Online Chinese Health Supplements Market: Potential and Particulars

Thomas Price

As the world’s most populous nation, China is one of the biggest markets on the planet for almost anything. This is certainly the case for health supplements, which boast a massive market in China. The latest figures from 2018 put the industry as being worth some 22.78 billion USD. It is estimated that by 2023 …

New Retail: Mixed Inventory Model

Thomas Price

This is the second part in our series on inventory models in China’s New Retail era. To read part one, focusing on the fixed inventory model, click here. In 2019, exactly how to manage warehousing logistics and order management has become a hot topic in China’s New Retail space. Brands are using innovative new models to …

New Retail: Fixed Inventory Model

Thomas Price

In 2019, exactly how to manage warehousing logistics and order management has become a hot topic in China’s New Retail space. Brands are using innovative new models to differentiate themselves from competitors, optimize both operational efficiency and user experience, and stay ahead of the pack. Even more so than with traditional retail, the availability of …

New Retail: Five Innovations Fusing Offline with On in China

Thomas Price

In China, the New Retail era has well and truly arrived (not up to speed? Check out last week’s article on the subject!). Now, new kinds of New Retail business models seem to emerge with each passing week. But each model seems to refine the New Retail concept in a different direction, whether that’s a …

Three Simple Steps to Succeed in China’s New Retail Era

Thomas Price

Over the past few years, the boundaries between online and offline sales have blurred. As the Internet and the Internet of Things (IoT) have become ubiquitous in China, a new era has begun. The era of New Retail. In the second half of 2019, the ‘Wild West’ period of the New Retail era is coming …

Baidu Mini-Program: eCommerce Applet Breakdown

Thomas Price

WeChat has lost its monopoly on Mini-Programs. In the second half of 2018, Baidu, Alipay, ByteDance and TikTok launched their own Mini-Programs to rival WeChat’s dominance. According to Baidu’s data published in May 2019, “since the official launch in July last year, there have been over 200 million active Baidu Mini-Program users each month, over …

ByteDance Mini-Program: eCommerce Applet Development & Strategy

Thomas Price

ByteDance has entered the Mini-Program later than Baidu and Alipay (and certainly later than applet pioneer WeChat, who kicked off the craze). However, by launching Mini-Programs on its two hugely popular apps, Douyin (TikTok outside of China) and news and article platform Toutiao, ByteDance is standing as a real contender in the Mini-Program sphere. These …

Mini-Programs and Brand eCommerce: The Perfect Match?

Thomas Price

Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …

China’s Mini-Program War: Will One Unseat WeChat?

Thomas Price

WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …

TMO’s 2019 China eCommerce Insights

Thomas Price

This article is an update to last year’s “2018 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape and some crucial information necessary to successfully establish your business’s online presence in China. China eCommerce This year, the total number of internet users in the world reached around …