LifeVantage, a leading American health supplements brand, set out to conquer the Chinese market using a cross-border eCommerce model. From an early stage, the company knew that the keys to success would be quickly grabbing consumer attention, cultivating brand loyalty, and laying out a sales strategy that was optimized for the local market. However, LifeVantage …
Since China’s new eCommerce Law went into effect in 2019, all the major cross-border eCommerce platforms have finished their transition to full compliance, and the China market is open, more than ever, to foreign brands wanting to sell cross-border. The market now adheres to a strong set of standards, and is more organized and structured …
Have you always wanted to expand your business in China? This article will explore the opportunities for your organization to drive your sales in China through Tmall Global. Tmall vs Tmall Global Although the Chinese cross-border eCommerce market is quite fragmented, it is nearly impossible not to mention Alibaba or JingDong. In China’s eCommerce market, …
It’s never been easier to sell to China from abroad. The government has made a concerted effort to open up processes and make clear pathways to facilitate this. Today, cross-border selling via eCommerce is fairly mature and multiple ways to expedite traditional processes are now available. Of these, the bonded warehouse model is particularly tempting …
This article is an update to last year’s “2020 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape to help you establish your business’s online presence in China. A Broad View of China eCommerce This year, the total number of internet users in the world reached around …
Background Alibaba data shows that the penetration rate of Tmall merchant live-streaming during fiscal year 2019 reached 50%. Meanwhile, the gross merchandise volume (GMV) of live-streaming on Taobao exceeded 100 billion RMB. The penetration rate for merchants selling beauty products was particularly high. During the 618 sales in 2019, 80% of Tmall beauty and cosmetics …
Most overseas brands looking to dive into the lucrative China market are well aware of the major Chinese eCommerce platforms. Tmall, Taobao, and JD.com are famous the world over. But the staggering success of eCommerce in China hasn’t solely consolidated around these obvious marketplaces. There are also several interesting and innovative Chinese eCommerce platforms that …
Chinese cross-border eCommerce has become an opportunity few brands want to pass up. For years, accessing the China market meant big investments and jumping through complicated hoops. But cross-border eCommerce in China has opened up new, easier paths in many cases. Building on this, the government is offering more and more support for cross-border channels …
China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …
Looking to start on one of China’s largest online marketplaces with your cross-border eCommerce business? Then you probably are willing to spend and invest some capital in your new venture. TMO Group has experience with helping external parties get started. Want to know more about online marketplace fees? Then keep on reading! **This article has …