This week marks the launch of TMO’s Cosmetics Industry Report. Earlier this year saw the success of our Health Supplements Industry Report (and the subsequent monthly Data Pack series!). Now, we’ve turned our attentions to another hot industry on the rise in China. This report not only contains data from trusted sources and prominent research …
Background Alibaba data shows that the penetration rate of Tmall merchant live-streaming during fiscal year 2019 reached 50%. Meanwhile, the gross merchandise volume (GMV) of live-streaming on Taobao exceeded 100 billion RMB. The penetration rate for merchants selling beauty products was particularly high. During the 618 sales in 2019, 80% of Tmall beauty and cosmetics …
Most overseas brands looking to dive into the lucrative China market are well aware of the major Chinese eCommerce platforms. Tmall, Taobao, and JD.com are famous the world over. But the staggering success of eCommerce in China hasn’t solely consolidated around these obvious marketplaces. There are also several interesting and innovative Chinese eCommerce platforms that …
Although 2020 has obviously been difficult for much of the world, Chinese cross-border eCommerce is one of the areas that has managed to perform well. Cross-border eCommerce (CBEC) in the country has experienced growth, even as most industries in China and the world shrunk in response to the global crisis. According to customs data from …
Chinese cross-border eCommerce has become an opportunity few brands want to pass up. For years, accessing the China market meant big investments and jumping through complicated hoops. But cross-border eCommerce in China has opened up new, easier paths in many cases. Building on this, the government is offering more and more support for cross-border channels …
At the beginning of 2020, CoViD-19 shook the world from its usual rhythms and forced distance on people due to remote work, lockdowns, and quarantine. Social activities ground to a halt during Chinese New Year and the following month. This in turn gave people time to slow down and reflect on their consumption and lifestyles. …
After several years of development, China’s June 18th (or “618”) mid-year sales period has evolved into the second biggest “holiday” for Chinese online retailers. 2020 was particularly special, as it is the first major eCommerce sales event after the coronavirus outbreak. Presales began as early as May 25th, and Tmall’s year-on-year sales growth rate increased …
China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …
In recent years, the cosmetics industry, and skincare and makeup especially, have undergone substantial development in China. In 2019, the growth rate of the beauty industry ranked second of all retail industries. For brands that plan to set up on local eCommerce platforms or hope to enter China through cross-border eCommerce, research into consumer trends …
It’s never been easier to sell to China from abroad. The government has made a concerted effort to open up processes and make clear pathways to facilitate this. Today, cross-border selling via eCommerce is fairly mature and multiple ways to expedite traditional processes are now available. Of these, the bonded warehouse model is particularly tempting …