Health Supplements (Southeast Asia Outlook December 2025)

This report was shared by TMO Group at FoodMate’s “2025 Functional Food Industry Conference”. The analysis in this report is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider through Jan-Jul 2025. Market Insider collects SKU information from Shopee and Lazada, the two leading e-commerce platforms in Southeast Asia.

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            [0] => In this report, you will gain insights into the eCommerce market for health supplements in Southeast Asia, including:
  • Market size of Southeast Asia’s health supplements sector and e-commerce market share across the six countries
  • Best-selling subcategories in popular countries
  • Top-selling brands and stores within those subcategories
  • Top-selling product attributes in those subcategories (country of origin, ingredients, etc.)
  • Best-selling products containing popular ingredients
  • Price ranges of best-selling subcategories — sales value and volume by price ranges
This Outlook is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider during Jan-Jul 2025 ) [_table_of_contents] => Array ( [0] => field_65b18cc85d2c7 ) [highlight] => Array ( [0] =>

ASEAN is increasingly becoming an international growth hub for premium food and health & wellness. This insight mainly uses Malaysia and Thailand data as examples.

In Southeast Asia, dietary supplement categories (weight management supplements, sports nutrition supplements, probiotics, etc.) hold the largest market share on Shopee and Lazada, followed by beauty nutrition supplements (collagen, antioxidant, hair-loss prevention supplements, etc.). In terms of brands, Australia’s Blackmores and Swisse, the US brand Optimum Nutrition, and South Korea’s Lacto-fit have also delivered strong sales performance.

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What Will You Find...

In this report, you will gain insights into the eCommerce market for health supplements in Southeast Asia, including:

  • Market size of Southeast Asia’s health supplements sector and e-commerce market share across the six countries
  • Best-selling subcategories in popular countries
  • Top-selling brands and stores within those subcategories
  • Top-selling product attributes in those subcategories (country of origin, ingredients, etc.)
  • Best-selling products containing popular ingredients
  • Price ranges of best-selling subcategories — sales value and volume by price ranges

This Outlook is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider during Jan-Jul 2025

Highlights

ASEAN is increasingly becoming an international growth hub for premium food and health & wellness. This insight mainly uses Malaysia and Thailand data as examples.

In Southeast Asia, dietary supplement categories (weight management supplements, sports nutrition supplements, probiotics, etc.) hold the largest market share on Shopee and Lazada, followed by beauty nutrition supplements (collagen, antioxidant, hair-loss prevention supplements, etc.). In terms of brands, Australia’s Blackmores and Swisse, the US brand Optimum Nutrition, and South Korea’s Lacto-fit have also delivered strong sales performance.

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Questions & Answers

Which payment methods are currently available to purchase a resource?

At the moment we only support credit card payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

What should I do if I have not received my email or my payment failed?

If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

If my payment was successful, can I receive an invoice?

TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia with the detailed company information for the invoice and the payment receipt. Once we receive, we can issue the digital invoice and send it to you via e-mail within 10 working days.

I need specific data about my industry, do you offer customized reports?

Yes! From preliminary eCommerce scans that inform your market entry strategy, to monthly data checks, and long-term monitoring, we offer custom data collection and analysis to help identify your industry's market structure, pricing, top competitors, trends, and more. To learn more, navigate to our "Data Service" page in the main menu or contact us to discuss your data needs.
Can’t find the answer here? Contact us for support.

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