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            [0] => Trends in Southeast Asia’s Health Supplement eCommerce Market
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            [0] => This report was shared by TMO Group at the "2025 Personal Care Technology (PCT) Convention". The analysis in this report is based on data compiled and analyzed from TMO's eCommerce data platform Market Insider in September 2025. and focused on skincare and makeup market in Southeast Asia.

 
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            [0] => In this report, you will gain insights into the eCommerce market for health supplements in Southeast Asia, including:

 	
Market size of Southeast Asia’s  skincare and makeup sector and e-commerce market share across the six countries
 	
Best-selling subcategories in popular countries
 	
Top-selling brands and stores within those subcategories
 	
Top-selling product attributes in those subcategories (country of origin, ingredients, etc.)
 	
Best-selling products containing popular ingredients
 	
Price ranges of best-selling subcategories — sales value and volume by price ranges

This report is based on September 2025 data.
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From the perspective of market size, Statista data indicates that the beauty and personal care market in Southeast Asia will continue to expand steadily between 2020 and 2030. By the end of 2025, the market is projected to reach USD 36.14 billion. Over the following years (2025–2030), the market is expected to maintain stable growth.
These figures highlight the strong momentum of the beauty sector in Southeast Asia and the sustained rise in consumer demand for beauty products. Against the backdrop of a continuously enlarging and steadily growing market, Southeast Asia is poised to become a “golden market” for beauty brands seeking overseas expansion.
In terms of categories, moisturizers, serums, and sunscreens are large and high-performing sub-categories across multiple SEA markets, and therefore deserve close strategic attention from brands. In Makeup, Face & Body, Eye Makeup, and Lip Makeup demonstrate strong sales performance and remain priority segments for market entry and scaling.

In terms of brands, international Leaders Shows Strong Performance, While Local Brands Remain Highly Competitive.

For detailed market trend and brand sales performance in different segments, please feel free to download the outlook.
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