When was the last time that you used SMS? Personally I cannot remember, because instant messaging apps have taken over for the last few years. Those apps definitely change the way people connect through mobile phones.
Among all the instant messaging apps, WeChat and WhatsApp are two giants who meet the needs of different market: China-born WeChat is widely used in China and other parts of East Asia, while WhatsApp remains popular in United States. The infographic below will explain the different demographics of the two, along with an analysis of their strategies.
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