Who should read this guide?

The Italy eCommerce Legal Localisation Guide is the handbook for business owners, legal counselors and advisors, as well as eCommerce specialists covering various topics from privacy policy, Terms & Conditions and other legal standards in the market on eCommerce transactions for B2C.

Features (USP’s)

For this guide, we put together a comprehensive overview of the legal structures and content with our team of eCommerce professionals and legal counselors. Furthermore, content templates of necessary legal pages are included in Italian and English as a reference.

  • Covering major legal topics for B2C eCommerce websites
  • Info on all legal implications related to customer registrations
  • Analysis of which information is legally required and which is optional
  • Overview of key legal content pages for a.o. Terms & Conditions and Cookie Policy
  • Legal templates for key eCommerce regulations in Italian and English

We provide answers to

  • What are legal requirements on language?
  • What are my options on copyrights and trademarks?
  • How do Terms of Service and Privacy Policy need to be set-up in Italy?
  • Which regulations on order workflow, customer service and return handling need to be followed?
  • Which key points need to be included for legal pages?

About eCommerce Localisation Guides

TMO Group publishes an extensive series of eCommerce Localisation Guides. Covering general, legal and store-level localisation topics, these handbooks provide key market and hands-on information on how to localise your eBusiness per country. We currently cover the following markets in our series: China and Italy. This series is continuously expanding and soon to be published are Germany and France. All our guides are published in English and Chinese.

The guides are based on our aggregated 20+ years of experience and composed by our dedicated team of eCommerce market researchers. This all-inclusive complementary series of guides will help you find your way through the eCommerce jungle. Be sure to check out our complete series of guides which cover: (A) eCommerce Market Localisation, (B) eCommerce Store Localisation and (C) eCommerce Legal Localisation.


Q1: How can I get a copy of this eCommerce Legal Localisation Guide?

A1: Just click on the ‘download now’ button and fill out your business details on the next page. You can then pay directly via PayPal. Once your payment is confirmed, we will send you a dedicated download link for your copy of the guide in PDF format.

Q2: Which payment methods are currently available to purchase a guide?

A2: At the moment we only support PayPal payments. However, in the near future this will be expanded to include other popular methods such as WeChat Pay and Alipay.

Q3: I filled out my (personal) email address, why did I not receive a download link?

A3: Please make sure you are not using a gmail, hotmail or any other general email account. To receive a download link, you need to use a business email address.

Q4: What should I do if I have not received my email or my payment failed?

A4: If you encounter any problems throughout the ordering process, get in touch with us. You can reach us through our online customer service. Alternatively, you can send an email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396.

Q5: If my payment was successful, can I receive an invoice?

A5: TMO Group can provide an invoice for purchase of the guides. If you need an invoice, please send a request by email to info@tmogroup.asia or give us a call at +86 (0)21 617 00 396. We will need your detailed information for the invoice and can send it to you within 10 working days.