Farewell to the hot summer, we ushered in the autumn. However, autumn is a season of high incidence of infectious diseases. In addition to adjusting diet, people usually buy and take health supplements to improve their physical fitness. So which health supplements are the most popular? After the sales slump in July/August, how did the overseas health supplement market change during the previous month? After processing and analyzing the sales data of September, we found that there are many bright spots in the best-selling products, brands and sub-categories. To know more, please download our monthly data pack for September 2022!

September 2022 highlights

  • In general, the overseas health supplements market began to pick up significantly in September. Although the number of SKUs has decreased compared to August, the overall sales reached about 2.6 billion CNY, which is close to the “6.18 promotion”.
  • The share of oral beauty supplements still ranks first this month, up nearly 2% compared to the previous month. The top 5 products by sales are all beauty products, 4 of them are focusing on the freckle removal, with the product price being in the 700-900 yuan range. The popularity of endocrine products has rebounded significantly this month. Among them, the maca extract, used for nourishing the kidney and strengthening the body, sales of these products increased by 115% compared to August. Another product that had a significant increase in sales numbers is uric acid conditioning food: 90% growth compared to August.
  • In terms of brands, VitaHealth from Australia has caught up in September and has reached the second place in the total brand sales list. Its sugar control products have attracted the attention of consumers in September. Founded in 1947, VitaHealth is a science-based nutritional supplement company focused on research and development of high-quality, high-purity products.
  • Looking at the country of origin, the sales volume of the US and Australian products are similar. In terms of monthly revenue, however, American items generate almost 2.5 times that of Australian, indicating that the average unit price of products from the US is still much higher than that of Australia.

Why premium version?

Starting from November 2021’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 22 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

Report source data (Excel sheets):

We provide you with 50+ data sheets, detailed information of 22 sub-categories in total, and each sub-category contains information for up to 100 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

There are also other valuable data waiting for you to explore, such as : product pre-sale data, product reviews, store followers, etc.

Of course, if you are still hesitated for the paid version, you can also click here to check the FREE report! Otherwise, you can also choose to download our October 2021 report for free as content reference.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Most popular brands
  • Brand price distribution
  • Best-selling product characteristics
  • Detailed sub-category market information (* Premium version only)

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.

Data upgrade notification:

In order to bring better content to readers, starting from the monthly Datapack in March 2022, TMO has optimized and adjusted the data collection methods used in the report. You will see that while the overall market structure remains unchanged, the sales data have increased to varying degrees compared with previous data packs. This is due to the higher frequency and larger volume of data collection, which effectively improves the aggregated results for the following fields:

  • StoresData of more stores has been collected, including new and removed stores within a month.
  • Online SKUsData of more SKUs has been collected, including new products and products removed from the shelves within a month.
  • Sales VolumeDue to the collection of more SKU information (including products on and off the shelves within a month), the monthly sales volume data has increased significantly.
  • Sales RevenueDue to the increase in the number of SKUs and sales volumes, the data of monthly sales revenue has increased significantly; thanks to the higher frequency of collection, the price fluctuations during various promotional activities are fully considered (the price that can be reflected on the product page), which makes the sales revenue more accurate.

*Explanation of data deviations:

Although we have used the optimized collection method, there will still be some data deviations:

  • Accuracy of sales volume: Since the collection is affected by the rapid removal of some products, the sales volume can still be slightly lower than the actual situation.
  • Accuracy of sales revenue: The prices collected by multiple products may not reflect the actual average transaction price of the products; information such as platform discounts and store coupons cannot be collected on the public product page.

The overall data accuracy is 90%, and some brands may have large deviations. Please be cautious when using the data.