As a result of the epidemic, Shanghai is still in lockdown in May, while the epidemic is also showing an outbreak in some areas of Beijing. Therefore, in the general environment of the epidemic, people will pay more attention to their physical quality, in addition to working out more, buying health supplements is also a good way. So which health products are the most popular? If you want to know more, download our monthly data pack for May 2022!

May 2022 highlights

  • Overall, the overseas health supplement market fell back in May compared to April, with sales of around $2 billion yuan. Most of the products were priced between RMB100-400 and RMB1,000-4,000. Most of the top five brands in terms of sales volume were more affordable and well-known brands such as Swisse and byhealth, with the main price range being between $200-400.
  • The sales leader in May was Scophil’s SCOPHIL deto Internal Power 9000+. This brand from Japan is dedicated to the industries that are intrinsically linked to human health, restoring healthy function and status at the root. In May, the brand ranks among the top five cross-border hot sellers and has a good trend which is worth further observation.
  • Amidst the onslaught of products, Swisse remained the brand with the highest sales volume, which was approximately 2.2 times higher compared to the second place Reaps and was approximately 3.25 times higher compared to the second place Fancl. The brand occupied two of the top three spots on the monthly sales best-seller list, with its calcium and liver protection tablets selling well.
  • In terms of the distribution of products by country of origin, more than 30% of the products came from the USA and Australia. Consumers are more familiar with brands from these two countries and the products have a high category coverage and a wider price distribution. Swisse from Australia and Esmond and WDCYH from the US occupied the top three positions in the sales list.

Why premium version?

Starting from November 2021’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 22 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

Report source data (Excel sheets):

We provide you with 50+ data sheets, detailed information of 22 sub-categories in total, and each sub-category contains information for up to 100 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

There are also other valuable data waiting for you to explore, such as : product pre-sale data, product reviews, store followers, etc.

Of course, if you are still hesitated for the paid version, you can also click here to check the FREE report! Otherwise, you can also choose to download our October 2021 report for free as content reference.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Most popular brands
  • Brand price distribution
  • Best-selling product characteristics
  • Detailed sub-category market information (* Premium version only)

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.

Data upgrade notification:

In order to bring better content to readers, starting from the monthly Datapack in March 2022, TMO has optimized and adjusted the data collection methods used in the report. You will see that while the overall market structure remains unchanged, the sales data have increased to varying degrees compared with previous data packs. This is due to the higher frequency and larger volume of data collection, which effectively improves the aggregated results for the following fields:

  • StoresData of more stores has been collected, including new and removed stores within a month.
  • Online SKUsData of more SKUs has been collected, including new products and products removed from the shelves within a month.
  • Sales VolumeDue to the collection of more SKU information (including products on and off the shelves within a month), the monthly sales volume data has increased significantly.
  • Sales RevenueDue to the increase in the number of SKUs and sales volumes, the data of monthly sales revenue has increased significantly; thanks to the higher frequency of collection, the price fluctuations during various promotional activities are fully considered (the price that can be reflected on the product page), which makes the sales revenue more accurate.

*Explanation of data deviations:

Although we have used the optimized collection method, there will still be some data deviations:

  • Accuracy of sales volume: Since the collection is affected by the rapid removal of some products, the sales volume can still be slightly lower than the actual situation.
  • Accuracy of sales revenue: The prices collected by multiple products may not reflect the actual average transaction price of the products; information such as platform discounts and store coupons cannot be collected on the public product page.

The overall data accuracy is 90%, and some brands may have large deviations. Please be cautious when using the data.