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The CoViD-19 pandemic of 2020 resulted in a surge in interest in the health products market in China. Strengthening your immune system became a highly sought after quality in health and food supplements. Consequently we saw a considerable spike in sales growth for vitamin and dietary supplements, a simultaneous explosion in health supplement sales online and off, and health products like Vitamin C flying off shelves in pharmacies. In general, it has been a period of strong sales for the market sector.

On the other hand, even without the influence of the pandemic, experts had health supplements to grow in China. This was because of more transparent regulations and stricter supervision being introduced in 2019, which was widely found to reassure customers about product safety and reliability. As predicted, we’ve seen this trend continue into 2021, with strong sales performance in the first half of the year.

Due to “blue hat” health product certification restrictions, online channels have become the most important sales channel for foreign brands, which dominate on them. Additionally, competition on online sales channels tends to be a great deal fairer and more transparent than other channels.

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas Health Supplements companies, or entities or individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive Health Supplements market.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category

And more!

Download this month’s data pack today!

Our monthly data packs belong to a comprehensive series of Health Supplements Data Pack in China, which are available absolutely free right here.