The June 18th shopping festival, one of the biggest shopping days of the year in China, resulted in a surge in sales of products across the board. The health products market was no exception. It comes as no surprise that in its aftermath, July saw a decline in sales. Nevertheless, sales in the market have remained strong – indicating a general trend in Chinese consumers looking to spend more and more of their disposable income on products promoting their health and wellbeing. The effect that COVID-19 has had on the market is stark – apparent when you compare data before and after the onset of the pandemic.

However, this upward trend can be traced back further than that. As affluence in China has increased in recent years, there’s been a general rise in the awareness of personal healthcare. The general public has been more aware of threats to their lifestyles, such as urban pollution, unhealthy lifestyles, and age-associated complications.

As a consequence, there has been a rise in the popularity of specifically produced to combat these threats, such as skincare products, weight management supplements, and anti-aging products. Looking at the top 5 best-selling products for this month clearly shows this, with two nicotinamide mononucleotide (NMN) products, (anti-aging supplements) on the list, as well as a weight management product.

Channel development in China in recent years has been rapid, with the country’s online channels already commanding a greater share of the market than these have managed in many developed countries. Due to “blue hat” health product certification restrictions, online channels have become the most important sales channel for foreign brands in the Chinese market.

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

This data pack includes:

  • Case studies on each of the top five brands during July
  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Best-selling products in each sub-category

And more!

Download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.