February encountered the Spring Festival in China. Although affected by the epidemic, many people working away from home chose to go back and reunite with their families. During the Chinese New Year, most logistics companies are out of service with consumers’ enthusiasm for shopping online diminished. Although February is usually the trough month for the health supplement market, we still found that a few categories, products and brands stood out and achieved sales growth month-on-month. If you want to know more market details, come and download our monthly data pack for February 2022!

February 2022 highlights

  • The sales revenue in February this year is a bit higher on a year-over-year basis though it’s usually the lowest within the whole year. Among the subcategories, endocrine products have been selling well for months and Reap’s oyster tablet is the monthly best-selling product. Meanwhile, it shows an upward trend in the sales of eye products with lutein as the main ingredient. In addition, the sales of sleep management products are also quite good, and non-melatonin ingredients such as GABA and plant extracts are recognized and chosen by more consumers.

  • In terms of products’ country of origin, the monthly sales of products from US surpassed Australia in both volume and revenue in February. Consumers are familiar with and willing to buy from various American brands, covering a wider range of products and with higher unit prices. Among them, the contribution of Reaps is indispensable, and its monthly sales hit a new high, with a month-on-month increase of 96%. On the other side, when buying Australian products, people generally choose to buy from Swisse, Blackmores or Life Space.

  • Probiotic has been one of the most popular nutritional contents. Judging from the characteristics of best-selling products, some specific probiotics are favored by consumers, such as Lactobacillus, which is particularly important for women’s health, and Bifidobacterium B420, which can help with weight loss. Correspondingly, Princess Luna’s Vaginal Probiotic and Life Space’s Shape B420 Probiotic are regulars on the best-selling product list.

  • Regarding brands, Biowell from Singapore had an impressive performance in February. The brand is committed to the research and development of healthy, natural, safe and effective oral bioremediation products. Its star product, Biowell Citrus Polyphenol 211K, had a monthly sales volume of 20,000 pieces in February. The patented ingredients contained in the product can effectively break down fat and prevent fat accumulation. In addition, its Iranian saffron pills and sheep placenta capsules for women’s health also achieved high sales.

Why premium version?

Starting from November 2021’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 22 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

Report source data (Excel sheets):

We provide you with 57 data sheets, detailed information of 22 sub-categories in total, and each sub-category contains information for up to 2000 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

There are also other valuable data waiting for you to explore, such as : product pre-sale data, product reviews, store followers, etc.

Of course, if you are still hesitated for the paid version, you can also click here to check the FREE report! Otherwise, you can also choose to download our October 2021 report for free as content reference.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Detailed sub-category market information (* Premium version only)

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.