Cosmetics and makeup is a huge market in China. It is predicted to surpass 450 billion yuan in 2021 (about 70 billion USD). China is still behind the biggest makeup market in the world (that would be the US with about 80 billion USD), but it is catching up quickly. About 70% of sales are …
On November 1st 2021, a new Chinese law, aptly named PIPL, or Personal Information Protection Law, took effect. PIPL is a major piece of legislation that aims at protecting personal information in China, together with Cyber Security Laws (CSL) and Data Security Laws (DSL), it establishes a framework for handling personal information in one of …
In part two of our eight part series of digital transformation in B2B eCommerce in China, we discussed how companies in the field can assess their level of digital maturity, and how COVID-19 has rendered it necessary, (if it wasn’t already before the pandemic), for companies to ramp up their digitalization efforts in order to …
LifeVantage, a leading American health supplements brand, set out to conquer the Chinese market using a cross-border eCommerce model. From an early stage, the company knew that the keys to success would be quickly grabbing consumer attention, cultivating brand loyalty, and laying out a sales strategy that was optimized for the local market. However, LifeVantage …
This article is an update to last year’s “2020 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape to help you establish your business’s online presence in China. A Broad View of China eCommerce This year, the total number of internet users in the world reached around …
Background Alibaba data shows that the penetration rate of Tmall merchant live-streaming during fiscal year 2019 reached 50%. Meanwhile, the gross merchandise volume (GMV) of live-streaming on Taobao exceeded 100 billion RMB. The penetration rate for merchants selling beauty products was particularly high. During the 618 sales in 2019, 80% of Tmall beauty and cosmetics …
Most overseas brands looking to dive into the lucrative China market are well aware of the major Chinese eCommerce platforms. Tmall, Taobao, and JD.com are famous the world over. But the staggering success of eCommerce in China hasn’t solely consolidated around these obvious marketplaces. There are also several interesting and innovative Chinese eCommerce platforms that …
Chinese cross-border eCommerce has become an opportunity few brands want to pass up. For years, accessing the China market meant big investments and jumping through complicated hoops. But cross-border eCommerce in China has opened up new, easier paths in many cases. Building on this, the government is offering more and more support for cross-border channels …
China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …
Looking to start on one of China’s largest online marketplaces with your cross-border eCommerce business? Then you probably are willing to spend and invest some capital in your new venture. TMO Group has experience with helping external parties get started. Want to know more about online marketplace fees? Then keep on reading! **This article has …