Main Job Duties and Responsibilities

• Responsible for developing and executing e-commerce strategies, plans and activities partnering with key partners and platforms (Tmall Global / Wechat - Social Commerce) in China, to achieve set business objectives, build brand awareness in online platforms and touch points in China for assigned brands. Work closely with e-retail partners and external TP vendors/ distributors to develop online marketing & merchandising plans to drive sales while maintaining the individual brands aesthetics and offering customers a truly branding online shopping experience.
• This position will report to the Business Director and will communicate and collaborate closely with internal teams/ cross departments/ functions to achieve business goals.
• The successful candidate will leverage their proficiency in eComm commercial and digital marketing experience.
• Work with China eCommerce Director & global Digital & Marketing team to create and implement the eComm commercial and digital strategies, with the objectives to build brand relevance and gain market share.
• Deliver annual, quarterly and monthly eComm business objectives by brand, including but not limited to Gross Merchandising Value (GMV), Net Sales, Unique Visitors, Conversion Rate, # of brand followers in eComm platforms with regular and timely forecast and communication to internal key stakeholders.

eCommerce Commercial Calendar Development and Management

• Liaise with Merchandising, Marketing and HQ team to develop commercial calendars based on eCommerce and overall brand calendars for implementation and increase visibility in eCommerce platforms (Tmall Global / Wechat - Social).
• Plan for digital & eCommerce campaigns and activities on annual/month/week basis.
• Develop strong eComm merchandising plans to meet the needs for key online windows.

Consumer Experience & Engagement Management

• Build and own the strategy for the consumer journey across all digital touchpoints focusing on customer acquisition, engagement and retention.
• Work with HQ and local marketing teams to identify creative needs for digital plan, manage and execute briefs to enrich the digital consumer journey.
• Be the dedicated contact person for local marketing teams to provide guidance and share best practice across local digital plans.

Customer & Vendor Management

• Build strong partnership with key contacts of eComm platforms with regular communication and meetings.
• Understand clearly the platform requirement on key projects and business windows to maximize business opportunity.
• Lead and partner with TP teams to ensure good planning and execution of eComm operation.

Customer & Vendor Management

• Build strong partnership with key contacts of eComm platforms with regular communication and meetings.
• Understand clearly the platform requirement on key projects and business windows to maximize business opportunity.
• Lead and partner with TP teams to ensure good planning and execution of eComm operation.

Budget & Cost Control

• Manage eComm marketing and promotion budget.
• Up-to-date tracking the expense and accruals with supporting document.
• Source, evaluate, recommend and manage various suppliers to ensure that needs objectives are effectively achieved at the best possible price.
• Perform regular planning analysis, review and improve return on advertising spend (ROAS).
• Vendors payment arrangement.
• Be aware of competitive marketplace and of consumer trends.
• Build network and relationship and act as a partner with HQ & regional teams.

Job Specifications

• Bachelor’s Degree or above is required.
• Minimum 1 years’ experience in working in similar level of eComm or e-marketing roles in e-commerce environment.
• Strong in managing relationship with key online platforms and develop customized plans to ensure continuous growth.
• Experience in managing TP and strong skill sets in online store operations.
• Capability of on-line marketing and digital is desirable.
• Rich project management experience.
• Deep insights on current marketing trends, including personalization, targeting and data-driven planning.
• Fluent in both English and Mandarin.

Key Competencies

Must have：

• Learning agility: fast to learn and adapt new trends and changes in market.
• Proactiveness: stay active to enhance efficiencies and capture new opportunities.
• Communication skills: good at both Chinese and English written and oral communications with understanding of building partnership in matrix organization.
• Problem solving skills: identify problems, decompose problems and structure solutions to solve problems.
• Strong analytical skills: understand and summarize digital marketing expenses of numbers, ROI and customer insights.
• Collaboration – can work effectively with different teams/ functions to achieve results.
• Strong attention to details.

Nice to have：

• Creative thinking: ability to come up with creative solutions to business challenges in the fast-changing competitive environment.
• Organizational agility: flexible and agile in utilizing company resources and cross-functional partners.