Job Summary

We are seeking a highly motivated and skilled Digital Marketing Specialist with a background in Technical SEO and Marketing Automation to join our team. The successful candidate will be responsible for managing and optimizing digital marketing campaigns, ensuring website compliance with industry standards and best practices for SEO, implementing marketing automation initiatives, and driving lead generation and customer engagement. As a Digital Marketing Specialist, you will work closely with cross-functional teams to ensure smooth campaign execution and technical web support.

Key Responsibilities

• Manage and optimize digital marketing campaigns, including SEO and paid ads.
• Develop and execute digital marketing strategies to increase online presence and drive brand awareness, engagement, and conversions.
• Conduct technical SEO audits and implement improvements to enhance website performance and search engine rankings.
• Identify and implement marketing automation initiatives to improve lead generation and customer engagement.
• Collaborate with cross-functional teams to ensure proper web integration with CRM and EDM systems.
• Conduct keyword research and analysis to develop effective SEO strategies.
• Measure and analyze campaign performance using web analytics tools and report on key metrics to stakeholders.
• Stay up-to-date with the latest trends and advancements in digital marketing, technical SEO, and marketing automation.
• Provide technical support for website updates and maintenance.
• Ensure website compliance with industry standards and best practices for SEO and data privacy.

Requirements

• Bachelor's or Master's degree in Marketing, Computer Science, or related field.
• 2+ years of experience in digital marketing with a focus on technical SEO and marketing automation.
• Strong knowledge of SEO best practices and techniques, including technical SEO and on-page optimization.
• Experience with marketing automation tools, such as Hubspot or Marketo.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a team.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Excellent English ability.

If you are a passionate and driven Digital Marketing Specialist with a strong analytical mindset, experience in technical SEO and marketing automation, and a desire to make a significant impact in the field of digital marketing, we encourage you to apply for this exciting opportunity.