The global smartphone market is expecting another constant growth this year, as the latest figures show that the worldwide smartphone usage is set to grow by 25% year on year, reaching 1.76 billion people who own and use smartphones monthly in 2014. Nine countries will surpass 50% smartphone penetration by this years end.
Mobile commerce is on the cusp of becoming a multi-billion dollar industry, and it’s time for merchants to take notice and seize the opportunity. Enterprise mobility is a key driver for growth that you cannot afford to ignore. There are 5 reasons about why companies need mobile commerce.
Convenient Shopping Across All Devices
As of today, 15% of all Internet traffic is occurring on mobile globally. It is safe to say that wherever and whenever people are moving about their day they’re also choosing to browse the web on their mobile phone as part of their regular habits.
If someone has the time to shop on the go then they’ll most likely be shopping on your online store from their mobile device. Even if your website isn’t mobile optimized, many mobile shoppers are still savvy enough to browse around, fill their cart and finally, make a purchase. The more intuitive your store is the easier it is for a shopper to purchase what they were looking for on any device they may currently be using.
To Reward Customers
Many people are unhappy with the pile of loyalty cards filling up their wallet, and have become resistant to sign up for a new card with a new merchant (even if they shop there frequently). Digital loyalty cards are the answer. All customers have to do is download a quick token which can be scanned at the POS, and they’re good to go. However, if your customers like having a wallet that appears full because it makes them look like a baller, you can give them all your old loyalty cards when you make the switch to digital.
Tracking your Business
As business owners, one needs to be informed on the progress of the business in terms of defined parameters. These should take the form of real time or near real time dashboards being made available on mobile devices, rather than as static planned or canned reports. Here again, Mobility can help business leaders be constantly in touch the reality of the state of the business – and take informed action as required.
Open a New Avenue for Sales
Your company can set this up as a simple mobile website, or you can create a native app for it. Keep it simple, keep graphics light, and make it very easy for clients to purchase through. This works great for small purchases. Think of a small concert venue that sells $20 tickets. If they create an app that displays a notification when a new concert is announced, people can see it, pop open the app, check out a simple ad, and click to grab tickets. They can even have tickets delivered to their device, and just present a bar code on their screen for scanning on the night of the show.
All of this isn’t to say that “traditional” eCommerce – purchases made on desktop and laptop computers – is dead and that you should move on to mobile commerce. The intention here was to highlight the way in which mobile commerce can no longer be ignored, and the reasons why your business and eCommerce venture should be mobile-friendly.
It might be a few years before mobile commerce spending and revenue reaches the levels that eCommerce enjoys right now, but it’s definitely better to get in on it now and ride the wave, instead of having to play catch-up later on.