Use Customization to Increase Cross Border Sales

TMO Group TMO Group

Cross Border sales presents huge profit growth opportunity for eCommerce . Previously, lack of trust, shipping costs and limited information were roadblocks for trade growth.

While this area has massive growth potential for ecommerce, several challenges still prevent online customers from comfortably navigating outside their borders and buying from international retailers.

However, one method you can use to increase revenue is to customize the user experience, which allow you to engage users on their own volition providing them with the best information and local selection of opportunities.

Follow the 4 cross border sales strategy below can help you start the customization.

1. Make your visitors feel welcome

The purpose of your website development is to introduce your brand or products. If your visitors come form foreign countries, you’d better let they know you operate in their territory. Such as show some nearby centers or optimize the language according to the region.

In addition, lacking of special information may lead to shopping cart abandonment. Information about local payment methods, shipping charges, returns procedure and local customer service is invaluable to visitors landing on your site for the first time, particularly if they are from another country.

Being open and transparent in this way builds trust, overcoming one of the major barriers to cross border trading.

2. Localize the shopping experience

As you gather more data about your visitors and their shopping behavior, you will be able to determine what products or categories are most popular.

You can use this information to target users from different areas, adapting your site to bring the most popular products to the front.

As your personalization becomes more sophisticated, you can supplement this information with visitor history data to target users based on past purchases or activity.

3. Provide local currency, or offer conversion

Local currencies are not legal tender; no one is forced to use or accept them. And by definition, they can be exchanged for goods only in a limited region. You need to make it as easy as possible for users to convert prices into their local currency.

Embedding currency conversion or prices in multiple currencies serves to provide a simplified shopping experience and removes any related barriers to conversion.

The simplest solution is to offer a currency converter tool on your product pages. Using IP detection, you can offer conversion to a visitor’s native currency when an international visitor comes to your site.

 4. Develop personalized and dynamic landing pages

A comprehensive landing page personalization strategy that will result in more effective targeting and higher conversions. As you gather more data and spot more opportunities, you can start to create dynamic landing pages for different user segments.

With visitor data, you can spot patterns and adapt elements on your page to promote more relevant items based on what is in a customer’s cart.


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