Last year TMO debuted our first Data Pack series, focusing on the China Health Supplements market. It’s been a great success, covering key data like China’s best-selling supplements each month! (In case you missed it, here’s our wrap-up of the China Health Supplements market in 2020). Building on that success, we’re continuing to launch new …
The answer is USERS. You need to research your users. Every now and then, companies contact agencies like TMO Group asking to help them figure out why their new website or new app is failing. They have spent so much time and money on this project to make it look good – the fact that …
It has been more than a month since the end of the double 11 promotion in 2021. The epidemic struck early last year, and everyone put on masks. However, the performance of the e-commerce makeup market during 2020 double 11 was not affected at all with the sales increased rather than decreased compared with 2019. …
Generally speaking, there are 6 main arch-types of eCommerce users. Here they are: wishlist visitor, impulsive visitor, rational visitor, perfectionist visitor, satisfied visitor and hesitant visitor. To be clear, we are not suggesting that each and every user of your website will fall into one of these 6 categories – probably not. Like many psychological …
On 24th of November 2021, TMO Group’s Business director Jing Zhou took part in the international forum ‘Manufacturing in China: status and trends’. Jing’s presentation “Scale your business through B2B e Commerce in China” was dedicated to the ways to take enterprises to the next level by expanding their online presence and implementing B2B eCommerce …
Cosmetics and makeup is a huge market in China. It is predicted to surpass 450 billion yuan in 2021 (about 70 billion USD). China is still behind the biggest makeup market in the world (that would be the US with about 80 billion USD), but it is catching up quickly. About 70% of sales are …
It’s been 12 years since the first “Singles’ Day” shopping festival was held in China in November of 2009. Since then it has become the staple of the Chinese commercial landscape — rivaling and eclipsing Western counterparts: Black Friday and Cyber Monday. These days, the sales fiesta is not limited to just 11th of November. …
On November 1st 2021, a new Chinese law, aptly named PIPL, or Personal Information Protection Law, took effect. PIPL is a major piece of legislation that aims at protecting personal information in China, together with Cyber Security Laws (CSL) and Data Security Laws (DSL), it establishes a framework for handling personal information in one of …
In part two of our eight part series of digital transformation in B2B eCommerce in China, we discussed how companies in the field can assess their level of digital maturity, and how COVID-19 has rendered it necessary, (if it wasn’t already before the pandemic), for companies to ramp up their digitalization efforts in order to …
In the last few years, the June 18th shopping ‘holiday’ (also known as 6-18) has burst onto the Chinese shopping calendar, second only in importance and sales to ‘11-11.’ It has grown into such a big online shopping event across the whole of China that sales begin around a month before the big day, with …