E-marketing in China

Jing Zhou

The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has …

US Luxury Retailer changes eCommerce strategy for China

Jing Zhou

The century-old US luxury retailer Neiman Marcus launched in China very quietly late last year after investing $28 million in Chinese site Glamour Sales. But this week, in a major change in strategy, Neiman Marcus is closing its warehouse facility in China and scaling back its physical presence in the country. Neiman Marcus’ Chinese site will remain online and in …

Doing business in China

Jing Zhou

Move Into The Chinese Market Place! There are over 450,000,000 consumers looking to buy the exact products and services that you are selling to other markets. Why are you not allowing them to buy what you are offering in China??? Why are you not Doing Business In China right now??? By starting up a targeted online marketing …

Wechat,one of the biggest marketing channel in China 2013

Jing Zhou

Unlike many Chinese clones, Wechat(know as Weixin in Chinese) ,the mobile instant messaging service is China’s home-grown answer to WhatsApp, , has  innovated a few clever new features. Now,  it became one of the biggest marketing channels businesses are finding success in reaching Chinese consumers. Launching just two years ago, WeChat has already clocked up …

A Guide to China’s major eCommerce websites

Jing Zhou

When people mention about the biggest b2c eCommerce website in China, that’s for sure is Taobao and Tmall which takes 56.7%  of the market share. However going Tmall or Taobao means competing with around 7,000,000 merchants in this hypermarket. So, which are the other marjor e-commerce sites in China when consumers requires more and more …

China’s E-Commerce Landscape: Growing, Social, And Mobile

TMO Group

Surrounding Chinese internet giant Alibaba’s recent market-changing acquisition of an 18 percent stake in microblogging platform Weibo, many reports have been published providing a barrage of data about the present and future activity of China’s e-customers. Since China will become the world’s largest e-commerce market by as early as 2015, this market’s dynamics are of …

6 Tips to improve your Page Load Speed for Ranking Higher

TMO Group

Page load speed is important in Google page-ranking algorithm . In this post we explain how Google determines speed, and what you can do to both test your page load speed and find ways to improve it. How does Google determine page load speed? Two major methods are being used to assess page load speed: …

Mobile commerce trends in 2013

Jing Zhou

Tablet-based purchases, an explosion in video watching, and shopping activity of men are among the hottest mobile commerce trends that could impact how online retailers market and sell. Mobile commerce — mcommerce — is the fastest growing retail segment as more shoppers make purchases from smartphones and tablets. Mobile trends, therefore, will almost certainly impact …

5 tips of successful B2B Mobile Email Marketing

TMO Group

REACH ALL OF YOUR PROSPECTS –EVEN WHEN THEY’RE MOBILE Many people now reach for their phones for email, so B2B marketers cannot ignore the fact that emails must be easy to read on a prospect’s mobile device or the opportunity to market to them may be lost. Many B2B marketers have not dedicated time or …

Email Deliverability Guide (part2)

TMO Group

SECTION4: Authentication: Secure Your Identity and Make the World Safer Email authentication has a proven track record but a surprisingly high percentage of businesses still haven’t implemented it. Authentication is an “ID check” for your mail streams: it validates that the email is actually from you (and not some spammer impersonating you). Authenticating your mail …