How to do a Lead Nurturing program – Just like hosting a dinner party

Jing Zhou

Everyone loves a dinner party, which is why I’m always surprised when I hear people express something of a distaste about lead nurturing. When you think about it, the two are very similar. They both require the host (the marketer) to not only build but also maintain relationships with their guests (leads) through conversation, solid …

Factors to Consider When Opening a TMall Shop

TMO Group

TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living remote from tier one cities where foreign brands usually establish a physical presence on entering the …

Irrelevant Content: SEO Impossible

TMO Group

SEO (search engine optimization) around the world including practitioners in China are getting used to promoting a scientific approach by optimizing website content for Google. This scientific approach has all the convincing factors to diagnose a website from site accessibility to content performance, etc. Data transparency is the principle of the practice. However, in China …

In China, Direct Email Marketing ROI beats SEO and SNS

TMO Group

People say that Direct Email Marketing is dying, but the truth is the opposite. In China, Direct Email Marketing ROI beats SEO and SNS. According to a research done by Ipsos-Reid, several conclusions worth consideration: 1) Email is still an active way of communication as 91% of the email recipients are checking email on a daily basis, …

TMall – China biggest B2C eCommerce Platform

TMO Group

According to Euromonitor, Alibaba Group’s TMall, a B2C sales platform solely dedicated to official brand stores selling to Greater China, will overtake Amazon in revenue by 2015.  It will officially become the world’s biggest ecommerce site, leaving the likes of eBay and other pure-players in its wake. And, to further cement its position as a …

Chinese search engine market share – Q1 2013

Jing Zhou

  According to latest data from Enfodesk, the chart  above is for Chinese search engine market share for Q1 2013.  Baidu still takes a leading position with 66.91% of the overall market share. Building on two solid quarters of advertiser feedback on Qihoo 360’s initial free and commercial trials, Qihoo effectively monetize its #2 position by query …

E-marketing in China

Jing Zhou

The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has …

US Luxury Retailer changes eCommerce strategy for China

Jing Zhou

The century-old US luxury retailer Neiman Marcus launched in China very quietly late last year after investing $28 million in Chinese site Glamour Sales. But this week, in a major change in strategy, Neiman Marcus is closing its warehouse facility in China and scaling back its physical presence in the country. Neiman Marcus’ Chinese site will remain online and in …

Doing business in China

Jing Zhou

Move Into The Chinese Market Place! There are over 450,000,000 consumers looking to buy the exact products and services that you are selling to other markets. Why are you not allowing them to buy what you are offering in China??? Why are you not Doing Business In China right now??? By starting up a targeted online marketing …