The Taobao Phenomenon

Jing Zhou

Taobao: part of the Alibaba group (which also owns the popular business-to-business site Alibaba.com)—is by far the most important company to watch in China’s e- commerce landscape.  More products were purchased on Taobao in 2012 than at China’s top-five brick-and-mortar retailers combined, making it the biggest retailer in China. The site boasts more than 800 …

Key eCommerce Implications for Brand Companies

Jing Zhou

Online sales may account for 20 to 30 percent of nonretail sales growth in China through 2015, growing from a market  size of RMB 476 million in 2010 to more than RMB 2 trillion. While many Chinese companies use or are planning to use the Internet as a selling tool, multinational companies have been slow …

10 Ways to Compete Against Large Ecommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …

Why choose Magento to set up your online shop

Jing Zhou

Today, people are choosing the Internet for their shopping activities rather than going to shops directly and buy things. As a result, e-commerce has got its own place among customers wherever there people need to prefer online shopping. This results in the boom of online e-commerce sites that provide various benefits to people such as …

Using Videos to Improve Ecommerce

Jing Zhou

Using Videos to Improve Ecommerce Videos are a powerful tools for ecommerce to show products and many ecommerce businesses have already leveraging it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings. Almost every type of website you visit these days …