3 Habits That Set Chinese Online Shoppers Apart From Westerners

TMO Group

Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?

Luxury Brands Ignoring ‘Huge Unmet Demand’ For eCommerce In China

TMO Group

While many luxury brands in China have been hesitant about diving headlong into the country’s e-commerce market due to concerns over infrastructure, quality, and distribution issues, a new report argues that companies who aren’t getting into the market now are missing out on a massive opportunity.

B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher

TMO Group

Global ecommerce sales to top $1.2 trillion USD Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China …

China, a Booming Market for Luxury

TMO Group

Like Japan 20 years ago, the consumption on luxury goods in China now is skyrocketing! Not only those super-rich, but also many common people are ravenous for luxury brands, especially western brands. ECommerce in luxury ECommerce is booming in China and offers new opportunities for luxury industry key players. Chinese consumers are more actives online …

The reason for Western companies struggles in China's e-commerce market

Jing Zhou

Why have so many Western companies — including heavyweights like Amazon and Google — struggled in China’s e-commerce market? Amazon entered China’s business-to-consumer market by acquiring Joyo.com in 2004 for $75 million. From the start, it faced fierce competition, in particular from Tmall.com. Today, Amazon’s market share in China stands at 3.5%, with indigenous companies …

10 key factors of success for E-Commerce in China

TMO Group

  E-commerce in China is estimated to exceed 5000 billion RMB in 2015. With 243 million of e-shoppers and an annual increase of 30 million new users, China E-commerce is taking more and more share in the global e-commerce market. What are the key factors for E-Commerce business in China ? E-Commerce China 1 – …

Develop your business in China with your website

TMO Group

Fantasy or reality? Is it possible to sell with your website in China like in the rest of the world? With this article, I will explain to you that it’s possible, in specific sectors and I will describe what are the key success factors to attract chinese clients from your website and lure them to …

With eCommerce Surging In China, Who Needs Brick-And-Mortar?

TMO Group

Nearly 40 Percent Of China’s E-Commerce Market Devoted To Fashion & Accessories Though not without its own very particular (and ever-changing) set of challenges, China’s booming eCommerce market is convincing some aspiring fashion and luxury retailers to skip brick-and-mortar stores and go online-only. As noted last month, it’s been an interesting year for China’s burgeoning high-end eCommerce …

Tips for Improving the B2B eCommerce Experience

TMO Group

If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer eCommerce marketplace and realized that your company’s website is woefully inadequate for delivering similar online experiences. The bigger problem is that your customers have visited the same consumer sites. Every B2B procurer is also a consumer who routinely surfs …

How to Use Google Analytics to Increase E-Commerce Sales

Jing Zhou

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. For instance, if many users are abandoning their shopping carts, finding out what pages users navigated …