How to be customer obsessed with email marketing

TMO Group

Here is what customers want from any brand  or company they do business with when doing email marketing, and some considerations for each: TO BELONG Example: initiating a sense of belonging, such as utilizing a “welcome” program Welcome emails Compared to basic promotional emails, “Welcome” emails generate: TO BE KNOWN Example: treating customers as individuals …

How to design a website for Chinese visitors

Jing Zhou

When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the …

Email Deliverability Guide (part1)

TMO Group

SECTION1: The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making all the connections work. Can you imagine Facebook without email or any other web application functioning without email? It is the primary – and often the only – channel for communicating with members and customers. …

Color psychology – Choose the right Colors for your Ecommerce Site

Jing Zhou

I often ask ecommerce owners about the color choices for their stores. Most of the answers are similar to “I like these colors and thought they would look nice,” or “My designer came up with it.” If that is how you pick your colors, you are missing a huge opportunity to convey the personality of …

China E-Commerce in 2013: An Outlook

Jing Zhou

E-commerce might be one of the most eye-catching trades in 2012 with all the price wars, spars, and series of good or not-so-good rumors, and it’s evident that in the coming year the industry would be a good play, as long as you placed the right bet. In an aim to help you capture a …

Winning Customers Through Quality and Service – eCommerce strategy China

Jing Zhou

As consumers grow more experienced with online shopping, they will come to demand even better service and quality from e-commerce sites. They already express a great deal of dissatisfaction regarding delivery quality, cost, and lead-time. The future will see a shift in demand from low-priced but non-guaranteed items sold by sometimes dubious or unknown vendors …

The Taobao Phenomenon

Jing Zhou

Taobao: part of the Alibaba group (which also owns the popular business-to-business site Alibaba.com)—is by far the most important company to watch in China’s e- commerce landscape.  More products were purchased on Taobao in 2012 than at China’s top-five brick-and-mortar retailers combined, making it the biggest retailer in China. The site boasts more than 800 …

Key eCommerce Implications for Brand Companies

Jing Zhou

Online sales may account for 20 to 30 percent of nonretail sales growth in China through 2015, growing from a market  size of RMB 476 million in 2010 to more than RMB 2 trillion. While many Chinese companies use or are planning to use the Internet as a selling tool, multinational companies have been slow …

10 Ways to Compete Against Large Ecommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …

Why choose Magento to set up your online shop

Jing Zhou

Today, people are choosing the Internet for their shopping activities rather than going to shops directly and buy things. As a result, e-commerce has got its own place among customers wherever there people need to prefer online shopping. This results in the boom of online e-commerce sites that provide various benefits to people such as …