Mobile commerce trends in 2013

Jing Zhou

Tablet-based purchases, an explosion in video watching, and shopping activity of men are among the hottest mobile commerce trends that could impact how online retailers market and sell. Mobile commerce — mcommerce — is the fastest growing retail segment as more shoppers make purchases from smartphones and tablets. Mobile trends, therefore, will almost certainly impact …

5 tips of successful B2B Mobile Email Marketing

TMO Group

REACH ALL OF YOUR PROSPECTS –EVEN WHEN THEY’RE MOBILE Many people now reach for their phones for email, so B2B marketers cannot ignore the fact that emails must be easy to read on a prospect’s mobile device or the opportunity to market to them may be lost. Many B2B marketers have not dedicated time or …

Email Deliverability Guide (part2)

TMO Group

SECTION4: Authentication: Secure Your Identity and Make the World Safer Email authentication has a proven track record but a surprisingly high percentage of businesses still haven’t implemented it. Authentication is an “ID check” for your mail streams: it validates that the email is actually from you (and not some spammer impersonating you). Authenticating your mail …

5 Myths About Hosting in China and Chinese Domain Names

Jing Zhou

Some of the most common questions I hear from website owners that are considering entering the Chinese market are about hosting and domain names. Questions like “Do I need to host my site in China?”, “Should I use a .cn, .com.cn or something else?” and “Will my site get blocked?” Unfortunately,  a TON of bad …

How to be customer obsessed with email marketing

TMO Group

Here is what customers want from any brand  or company they do business with when doing email marketing, and some considerations for each: TO BELONG Example: initiating a sense of belonging, such as utilizing a “welcome” program Welcome emails Compared to basic promotional emails, “Welcome” emails generate: TO BE KNOWN Example: treating customers as individuals …

How to design a website for Chinese visitors

Jing Zhou

When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the …

Email Deliverability Guide (part1)

TMO Group

SECTION1: The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making all the connections work. Can you imagine Facebook without email or any other web application functioning without email? It is the primary – and often the only – channel for communicating with members and customers. …

Color psychology – Choose the right Colors for your Ecommerce Site

Jing Zhou

I often ask ecommerce owners about the color choices for their stores. Most of the answers are similar to “I like these colors and thought they would look nice,” or “My designer came up with it.” If that is how you pick your colors, you are missing a huge opportunity to convey the personality of …

China E-Commerce in 2013: An Outlook

Jing Zhou

E-commerce might be one of the most eye-catching trades in 2012 with all the price wars, spars, and series of good or not-so-good rumors, and it’s evident that in the coming year the industry would be a good play, as long as you placed the right bet. In an aim to help you capture a …

Winning Customers Through Quality and Service – eCommerce strategy China

Jing Zhou

As consumers grow more experienced with online shopping, they will come to demand even better service and quality from e-commerce sites. They already express a great deal of dissatisfaction regarding delivery quality, cost, and lead-time. The future will see a shift in demand from low-priced but non-guaranteed items sold by sometimes dubious or unknown vendors …