In China, Direct Email Marketing ROI beats SEO and SNS

TMO Group

People say that Direct Email Marketing is dying, but the truth is the opposite. In China, Direct Email Marketing ROI beats SEO and SNS. According to a research done by Ipsos-Reid, several conclusions worth consideration: 1) Email is still an active way of communication as 91% of the email recipients are checking email on a daily basis, …

TMall – China biggest B2C eCommerce Platform

TMO Group

According to Euromonitor, Alibaba Group’s TMall, a B2C sales platform solely dedicated to official brand stores selling to Greater China, will overtake Amazon in revenue by 2015.  It will officially become the world’s biggest ecommerce site, leaving the likes of eBay and other pure-players in its wake. And, to further cement its position as a …

Chinese search engine market share – Q1 2013

Jing Zhou

  According to latest data from Enfodesk, the chart  above is for Chinese search engine market share for Q1 2013.  Baidu still takes a leading position with 66.91% of the overall market share. Building on two solid quarters of advertiser feedback on Qihoo 360’s initial free and commercial trials, Qihoo effectively monetize its #2 position by query …

E-marketing in China

Jing Zhou

The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has …

US Luxury Retailer changes eCommerce strategy for China

Jing Zhou

The century-old US luxury retailer Neiman Marcus launched in China very quietly late last year after investing $28 million in Chinese site Glamour Sales. But this week, in a major change in strategy, Neiman Marcus is closing its warehouse facility in China and scaling back its physical presence in the country. Neiman Marcus’ Chinese site will remain online and in …

Doing business in China

Jing Zhou

Move Into The Chinese Market Place! There are over 450,000,000 consumers looking to buy the exact products and services that you are selling to other markets. Why are you not allowing them to buy what you are offering in China??? Why are you not Doing Business In China right now??? By starting up a targeted online marketing …

Wechat,one of the biggest marketing channel in China 2013

Jing Zhou

Unlike many Chinese clones, Wechat(know as Weixin in Chinese) ,the mobile instant messaging service is China’s home-grown answer to WhatsApp, , has  innovated a few clever new features. Now,  it became one of the biggest marketing channels businesses are finding success in reaching Chinese consumers. Launching just two years ago, WeChat has already clocked up …

A Guide to China’s major eCommerce websites

Jing Zhou

When people mention about the biggest b2c eCommerce website in China, that’s for sure is Taobao and Tmall which takes 56.7%  of the market share. However going Tmall or Taobao means competing with around 7,000,000 merchants in this hypermarket. So, which are the other marjor e-commerce sites in China when consumers requires more and more …

China’s E-Commerce Landscape: Growing, Social, And Mobile

TMO Group

Surrounding Chinese internet giant Alibaba’s recent market-changing acquisition of an 18 percent stake in microblogging platform Weibo, many reports have been published providing a barrage of data about the present and future activity of China’s e-customers. Since China will become the world’s largest e-commerce market by as early as 2015, this market’s dynamics are of …

6 Tips to improve your Page Load Speed for Ranking Higher

TMO Group

Page load speed is important in Google page-ranking algorithm . In this post we explain how Google determines speed, and what you can do to both test your page load speed and find ways to improve it. How does Google determine page load speed? Two major methods are being used to assess page load speed: …