6 Cool Stats about Video SEO

Jing Zhou

There are lots of reasons why online video has surged in popularity with today’s content marketers. Some of the key advantages include higher engagement rates, new channels to extend your message, powerful sales enablement tools, and of course, the search engine optimization (SEO) factor. For a while now, SEO experts have been preaching about the value …

3 Christmas Ecommerce Marketing Strategies

Jing Zhou

More than eight out of ten Christmas-season shoppers will look for gifts and gift ideas online before making a purchase, creating a significant opportunity for Internet retailers. But to cash in on Christmas sales, many merchants need to begin executing coordinated marketing campaigns now. It is not too early to start preparing for the Christmas …

Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

Jing Zhou

If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is …

This is Why Your Email Marketing Failed

Jing Zhou

Contrary to rumor, email is not dead. According to Hubspot’s’ 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think. Email is an important part of online communications between a brand and its customers and recent studies show that only a mere 2% of marketers rated leads generated from …

The Pros and Cons of Responsive Design for Ecommerce

Jing Zhou

Responsive design is not just a fad, it’s a real response to the need for websites to serve users across devices in an efficient and scalable way. But it’s been relatively slow to catch on with ecommerce — with only 2% of the IR500 using a responsive solution for smartphone visitors, and 60% using mobile-specific …

China Luxury eCommerce: Attitude, Concerns and Motivations

TMO Group

ATTITUDE : CHINESE CONSUMER ARE WILLING Many people think that Chinese consumers are not willing to buy luxury goods online. However, the data suggests that nearly 70% of Chinese consumers are open to luxury shopping online. CONCERN:  PRODUCT AUTHENTICITY CONCERNS DISCOURAGE GECONSUMERS What prevents consumers from actually shopping for luxury online is concerns about product …

3 Reasons Why Luxury Brands Should Leap Now

TMO Group

REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …

3 Habits That Set Chinese Online Shoppers Apart From Westerners

TMO Group

Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?