7 Deadly Site Search Sins

Jing Zhou

Revenue per visitor is greatly affected by your site search usability and precision. Are you making any of these mistakes? 1. Ignoring Mobile So you optimized search for your website already? How does it look on mobile? Ensure your pagination uses enough white space for touch, ensure thumbnail images are clear, and scoping tools are …

How HTML5 Helps Improve Your SEO Efforts

Jing Zhou

If you’re a Webmaster that still doesn’t fully understand HTML5, you’ve likely been able to get by in the search world. However, understanding the different ways that HTML5 can improve your SEO efforts can help give you the extra push that you need in the organic search rankings. Not only is it going to be the …

6 vital e-commerce metrics

Jing Zhou

Most successful business owners can, with a lot of conviction and confidence, answer the question “How well is my business doing” while backing it up with sufficient data. Only when you can answer this question well will you know where you are today and what should you improve to get to where you want to …

Why HTML5 Should Replace Native Apps for Ecommerce

Jing Zhou

Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a …

The Danger of a Poor Mobile Shopping Experience [Infographic]

Jing Zhou

This week’s infographic lands smack in the middle of a mini-series on mobile commerce optimization, examining what frustrates users about mobile shopping and how they respond to a bad experience (via Skava). The good news is your mobile site doesn’t have to suck. From GetElastic

Cross Border E-commerce in Latin America,US & Canada

Jing Zhou

TRENDS IN LATIN AMERICA (LATAM) B2C E-COMMERCE IN LATIN AMERICA IS STILL DEVELOPING, WITH SALES REACHING $36.82 BILLION IN 2012 (SOURCE: EMARKETER). Consumers in Latin America are some of the most active internet users when it comes to entertainment sites and social networks, but Latin Americans are still reluctant to purchase products online. eMarketer estimates …

Cross Border E-commerce trends for Asia-pacific & Europe market

Jing Zhou

As global trade grows, all stakeholders in online industries are facing new challenges, for instance, how to make cross border e-commerce profitable. Global e-commerce has been growing, on average, 19% each year and in China, e-commerce sales grew 130% in 2011. According to jp morgan, by 2015, e-commerce will have grown to $1.4 trillion. in …

6 Cool Stats about Video SEO

Jing Zhou

There are lots of reasons why online video has surged in popularity with today’s content marketers. Some of the key advantages include higher engagement rates, new channels to extend your message, powerful sales enablement tools, and of course, the search engine optimization (SEO) factor. For a while now, SEO experts have been preaching about the value …

3 Christmas Ecommerce Marketing Strategies

Jing Zhou

More than eight out of ten Christmas-season shoppers will look for gifts and gift ideas online before making a purchase, creating a significant opportunity for Internet retailers. But to cash in on Christmas sales, many merchants need to begin executing coordinated marketing campaigns now. It is not too early to start preparing for the Christmas …

Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

Jing Zhou

If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is …