The Good, The Bad, and The Downright Ugly Truths About Online Reviews

Jing Zhou

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even …

CMS, Commerce and Data: The 3 Pillars of Digital Experience

Jing Zhou

It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers. In the world of digital marketing, frontiers are shifting as technology becomes more ubiquitous and our relationship with digital devices ever more personalized. Behind every remarkable and successful connected …

4 Tips for Better Contest Forms

Jing Zhou

Contest marketing is a good way to engage potential customers, increase your social media fan base, give folks positive things to say about your store, and collect data that can improve both your business’s bottom line and your customers’ online experiences. Consider for a moment just one point made above — contest marketing is a …

9 Ways to Make the Payment Process Easy for Online Customers

Jing Zhou

Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page is critical. It’s the final stop for people shopping on your website. It’s the place where they hand over their credit card information and finally part with their hard-earned cash. Your …

The Rise of Data-driven Affiliate Marketing

Jing Zhou

The concept of data-driven decisions has permeated the affiliate marketing channel. With tracking solutions providing access to deeper data, many brands are benefiting from insights into how affiliates are driving traffic, and what that traffic is really worth. As such, affiliate managers now have the tools to determine the value of individual partners in their …

Email Marketing for the Holidays

Jing Zhou

Ecommerce merchants are increasingly promoting holiday-specific products earlier, to lengthen the selling season. It’s not uncommon to see Halloween-themed products soon after Independence Day. But you don’t necessarily have to beat your competitor by promoting your products early. The key is having a strong plan in place and sticking with it during the Holiday season. …

How Do Landing Page Objectives Differ for B2Bs vs. B2Cs?

Jing Zhou

Conversion metric is key for both types of companies An effective landing page is critical for marketers; it’s where a potential lead clicks and either converts—or doesn’t. So it’s important for marketers to pay close attention to how compelling their landing page really is for visitors. Ascend2, an agency consulting company, and Research Underwriters surveyed …

Is Responsive Design Smart For Smart TV?

Jing Zhou

We talk a lot about responsive design for tablets and smartphones — but what about scaling up to Smart TV? Is t-commerce realistic? And if so, is responsive design the right approach to scaling up? TV is not the first screen Some refer to Internet enabled TV as the “immobile Web” — and many consider …

7 Deadly Site Search Sins

Jing Zhou

Revenue per visitor is greatly affected by your site search usability and precision. Are you making any of these mistakes? 1. Ignoring Mobile So you optimized search for your website already? How does it look on mobile? Ensure your pagination uses enough white space for touch, ensure thumbnail images are clear, and scoping tools are …

How HTML5 Helps Improve Your SEO Efforts

Jing Zhou

If you’re a Webmaster that still doesn’t fully understand HTML5, you’ve likely been able to get by in the search world. However, understanding the different ways that HTML5 can improve your SEO efforts can help give you the extra push that you need in the organic search rankings. Not only is it going to be the …