The reason for Western companies struggles in China's e-commerce market

Jing Zhou

Why have so many Western companies — including heavyweights like Amazon and Google — struggled in China’s e-commerce market? Amazon entered China’s business-to-consumer market by acquiring Joyo.com in 2004 for $75 million. From the start, it faced fierce competition, in particular from Tmall.com. Today, Amazon’s market share in China stands at 3.5%, with indigenous companies …

10 key factors of success for E-Commerce in China

TMO Group

  E-commerce in China is estimated to exceed 5000 billion RMB in 2015. With 243 million of e-shoppers and an annual increase of 30 million new users, China E-commerce is taking more and more share in the global e-commerce market. What are the key factors for E-Commerce business in China ? E-Commerce China 1 – …

Develop your business in China with your website

TMO Group

Fantasy or reality? Is it possible to sell with your website in China like in the rest of the world? With this article, I will explain to you that it’s possible, in specific sectors and I will describe what are the key success factors to attract chinese clients from your website and lure them to …

With eCommerce Surging In China, Who Needs Brick-And-Mortar?

TMO Group

Nearly 40 Percent Of China’s E-Commerce Market Devoted To Fashion & Accessories Though not without its own very particular (and ever-changing) set of challenges, China’s booming eCommerce market is convincing some aspiring fashion and luxury retailers to skip brick-and-mortar stores and go online-only. As noted last month, it’s been an interesting year for China’s burgeoning high-end eCommerce …

Tips for Improving the B2B eCommerce Experience

TMO Group

If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer eCommerce marketplace and realized that your company’s website is woefully inadequate for delivering similar online experiences. The bigger problem is that your customers have visited the same consumer sites. Every B2B procurer is also a consumer who routinely surfs …

How to Use Google Analytics to Increase E-Commerce Sales

Jing Zhou

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. For instance, if many users are abandoning their shopping carts, finding out what pages users navigated …

How to do a Lead Nurturing program – Just like hosting a dinner party

Jing Zhou

Everyone loves a dinner party, which is why I’m always surprised when I hear people express something of a distaste about lead nurturing. When you think about it, the two are very similar. They both require the host (the marketer) to not only build but also maintain relationships with their guests (leads) through conversation, solid …

Factors to Consider When Opening a TMall Shop

TMO Group

TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living remote from tier one cities where foreign brands usually establish a physical presence on entering the …

Irrelevant Content: SEO Impossible

TMO Group

SEO (search engine optimization) around the world including practitioners in China are getting used to promoting a scientific approach by optimizing website content for Google. This scientific approach has all the convincing factors to diagnose a website from site accessibility to content performance, etc. Data transparency is the principle of the practice. However, in China …