Thanksgiving shopping becomes social, but spending down

Jing Zhou

Thanksgiving and Black Friday generated $12.3 billion in sales Thanksgiving night shopping looked like a new family tradition this year as stores opened earlier and consumers took advantage of the extra time to spread out their Black Friday shopping. The Thursday-through-Sunday tally, though, was less buying overall, according to data from several firms. Thanksgiving and …

Mobile Commerce [Infographic]

Jing Zhou

This week’s infographic comes from Baynote, rounding up a number of facts about mobile commerce. We’ve included 10 takeaways to boot. Today, 1 in 10 ecommerce dollars is spent using a smartphone or tablet Mcommerce is outpacing ecommerce growth by 200% 63% of consumers say they’ll shop more with mobile phones in the next few …

Where to Find and Access Big Data

Jing Zhou

Big data is becoming an integral part of solving the world’s problems. It’s improving transportation and power consumption in cities, making our favorite social networks more efficient, and even preventing suicides. But where does big data come from, and how can you take advantage of its power? SEE ALSO: What Type of User Data Should …

The Future of Content Marketing: Trends and Predictions for 2014

Jing Zhou

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better. Quality is important – but how do you know if you’re really producing content that’s …

6 Psychological Triggers that Win Sales and Influence Customers

Jing Zhou

Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984. A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who …

Early holiday shoppers are mobile and merry

Jing Zhou

Many shoppers have already begun to shop for the holidays, and three-quarters of early shoppers say they’ll spend more than last year. Among the big spenders, 79% shop with mobile phones. While most holiday sales forecasts predict a slight increase in holiday retail spending and most consumers say they’ll spend the same amount as last …

Mobile devices will play a big role in 2013 holiday shopping

Jing Zhou

Smartphones and tablets will enable a wide variety of activities, Deloitte finds. A sizable majority of mobile device owners, who make up the majority of online consumers, will use their smartphones and tablets while shopping this holiday season—most to research, many to buy, finds the 28th annual holiday shopping survey from research and consulting giant …